The Wall Street Street Journal Announces Circulation Growth for the Third Consecutive Reporting Period
Wednesday, April 30th, 2008 filled in Press | No Comments »
The Wall Street Journal continues to defy industry trends, growing Individually Paid Subscriptions by 1.6% to 1,351,396 and overall circulation by 0.3% to 2,069,463.
This continues a trend over the last four reporting periods that has seen Individually Paid Subscriptions grow 12%. This is the outcome of the Journal’s strategy to maintain the highest quality circulation by focusing on growing home delivery subscribers while reducing other paid circulation. The Journal has a high number of Individually Paid Circulation with more than 50% more—or 500,000 more—than the next highest newspaper total as reported by ABC.
The Wall Street Journal Online (www.wsj.com) has also steadily grown its subscriber base, increasing paid subscribers 11% year-over-year in 2008, rising to 1,035,085 subscribers from 931,000. The Wall Street Journal Digital Network, which comprises WSJ.com, MarketWatch.com, Barron’s.com and AllThingsD.com also generated significant year-over-year growth in terms of both visitors and page views. Visitors to the WSJDN increased 70% while page views increased 32%.
“Over the last few years when other publications have seen declining circulation, the Journal franchise has gone from strength to strength showing growth in circulation and improving quality,” said Paul Bascobert, chief marketing officer of The Wall Street Journal. “With the recent expansion to both the print and online editions of the Journal we expect to build on this positive pattern of growth with new opportunities to serve our core audience while engaging new readers.”
During the six months ending March 31, 2008, as reported in the ABC March 2008 FAS-FAX, total average paid circulation for the Journal grew to 2,069,463 from 2,062,312.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company is the world’s leading business publication. Founded in 1889, The Wall Street Journal has a circulation of more than 2 million, reaching the nation’s top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of more than 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the largest subscription news site on the Web with 10.9 million users each month. In 2007, the Journal was ranked No. 1 in BtoB’s Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
Source: Circulation percentages calculated by The Wall Street Journal based on data filed with the Audit Bureau of Circulations for the six months ending March 2008 (subject to audit); and the March 2007, March 2006 and March 2005 ABC Publisher’s Statements.
The Wall Street Journal continues to defy industry trends, growing Individually Paid Subscriptions by 1.6% to 1,351,396 and overall circulation by 0.3% to 2,069,463.
This continues a trend over the last four reporting periods that has seen Individually Paid Subscriptions grow 12%. This is the outcome of the Journal’s strategy to maintain the highest quality circulation by focusing on growing home delivery subscribers while reducing other paid circulation. The Journal has a high number of Individually Paid Circulation with more than 50% more—or 500,000 more—than the next highest newspaper total as reported by ABC.
The Wall Street Journal Online (www.wsj.com) has also steadily grown its subscriber base, increasing paid subscribers 11% year-over-year in 2008, rising to 1,035,085 subscribers from 931,000. The Wall Street Journal Digital Network, which comprises WSJ.com, MarketWatch.com, Barron’s.com and AllThingsD.com also generated significant year-over-year growth in terms of both visitors and page views. Visitors to the WSJDN increased 70% while page views increased 32%.
“Over the last few years when other publications have seen declining circulation, the Journal franchise has gone from strength to strength showing growth in circulation and improving quality,” said Paul Bascobert, chief marketing officer of The Wall Street Journal. “With the recent expansion to both the print and online editions of the Journal we expect to build on this positive pattern of growth with new opportunities to serve our core audience while engaging new readers.”
During the six months ending March 31, 2008, as reported in the ABC March 2008 FAS-FAX, total average paid circulation for the Journal grew to 2,069,463 from 2,062,312.
About The Wall Street Journal
The Wall Street Journal, the flagship publication of Dow Jones & Company is the world’s leading business publication. Founded in 1889, The Wall Street Journal has a circulation of more than 2 million, reaching the nation’s top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of more than 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the largest subscription news site on the Web with 10.9 million users each month. In 2007, the Journal was ranked No. 1 in BtoB’s Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
Source: Circulation percentages calculated by The Wall Street Journal based on data filed with the Audit Bureau of Circulations for the six months ending March 2008 (subject to audit); and the March 2007, March 2006 and March 2005 ABC Publisher’s Statements.
comScore, a leader in measuring the digital world, released on April, 16th, February 2008 data from the comScore Video Metrix service, indicating that U.S. Internet users viewed more than 10 billion online videos during the month, representing a 3-percent gain versus January (despite February being two days shorter) and a 66-percent gain versus February 2007.
Microsoft Corp. has completed its acquisition of Danger, Inc., the company announced on April, 15th. Danger’s expertise in building great, intuitive client software for mobile handsets connected to powerful hosted back-end services fosters rich consumer experiences in communication, media sharing, entertainment and personalization. The combined force of Danger and Microsoft strengthens the company’s ability to provide innovative mobile experiences to more consumers.Danger will become a part of the new Premium Mobile Experiences (PMX) team, a group within the Mobile Communications Business (MCB) of the Entertainment and Devices Division at Microsoft. The PMX team focuses on consumer-facing mobile projects and is led by Roz Ho, corporate vice president of Premium Mobile Experiences, reporting to Andy Lees, senior vice president of the MCB. Danger co-founders Matt Hershenson and Joe Britt will join the new organization, reporting directly to Ho.
AOL, on April 14th, announced that it has acquired Sphere Source, Inc., a leading provider of contextual-search tools which offers related content to publishers. Sphere will operate as a wholly owned subsidiary of AOL as part of the company’s Programming division, which is led by Executive Vice President Bill Wilson.