Sony Pictures Releasing (UK) confirmed today that the UK release date for the eagerly anticipated 22nd James Bond adventure QUANTUM OF SOLACE will be Friday, 31st October 2008, opening at the Odeon Leicester Square and all over the country.The James Bond films make up the longest running franchise in film history. Produced by Michael G. Wilson and Barbara Broccoli, QUANTUM OF SOLACE is filming on stages, including the 007 Stage, at Pinewood Studios and on location.

Lagardère Active is expanding its ELLE network with two new international editions: ELLE Indonesia and ELLE Finland. These latest launches (there have been 13 since 2000) bring to 41 the total number of editions worldwide.

Each month, ELLE has:

• 23 million readers worldwide

• a monthly worldwide circulation of 6 million copies.

The strength of the ELLE network (76,000 editorial pages and 56,000 advertising pages per year), makes ELLE the worldwide leader in the publication of upscale women’s magazines, with a 30% share of the advertising market (source: Secodip Magtracks 2006).
At the end of 2007, ELLE had 27 websites worldwide, with 6 million unique visitors and 91 million page views.

Lagardère Active is pleased to announce the signature of a license with PT Trinaya Tirta for the launch of ELLE Indonesia on 28 March 2008. Adeline Juni Mewengkang has been appointed editor-in-chief.

Lagardère Active will also launch ELLE Finland on 17 April 2008 (May issue) under a licensing agreement with the Aller Group, a Scandinavian publisher and the purchaser last November of Lagardère Active’s Swedish subsidiary. Mirva Saukkola was named editor-in-chief of ELLE Finland, the first international upscale woman’s title to be launched in the Finnish market.
According to Deputy CEO International of Lagardère Active, Jean de Boisdeffre, “These license agreements are part of Lagardère Active’s new global strategy of developing in certain markets via licensing arrangements. Thanks to the considerable know-how of our partners in consumer magazines, our brands’ expansion is continuing at a sustained pace.”

About PT Trinaya Tirta
PT Trinaya Tirta, the leader in the Indonesian market for women’s magazine, publishes the magazines Kartini and Kartika and had revenues of 10 million euros in 2007.

About the Aller Group
With a total of 88 titles, Aller is one of the Nordic countries’ leading magazine publishers with over 16 million readers and a total circulation over 5,2 million copies. In 2007, Aller Group had revenues of 546 million euros. The group is one of the most popular publishers in Finland, with six titles: 7 Päivää, Oho!, Katso, Koti & Keittiö, Fitness and Miss Mix. The entertainment and tv magazine 7 Päivää is the N°1 weekly in circulation in the Nordic countries.

About Lagardère Active
Lagardère Active (magazines, TV, radio, internet and advertising sales) is one of Lagardère SCA’s four major corporate brands, alongside Lagardère Publishing (books), Lagardère Services (distribution and related services) and Lagardère Sports (broadcasting and sports rights management.) Lagardère Active operates in 42 countries worldwide and is an international leader with nearly 235 magazine titles that account for 900 million copies sold each year, 26 radio stations and 10 TV networks. In 2007, Lagardère Active realised consolidated sales of 2.29 billion euros (54% outside France, regional daily news not included).

Warner Bros. Pictures announced on March, 13 that the screen adaptation of J.K. Rowling’s final book in the series, Harry Potter and the Deathly Hallows, will be released in two parts. The announcement was made by Jeff Robinov, President of Warner Bros. Pictures Group.

Robinov also announced that director David Yates, who earlier helmed the 2007 summer blockbuster Harry Potter and the Order of the Phoenix and is currently in production on Harry Potter and the Half-Blood Prince, will direct Harry Potter and the Deathly Hallows. This marks the first time any one director will helm more than two releases in the Harry Potter film franchise.

In addition, David Heyman, who first brought the project to Warner Bros. in 1997, will be completing the film franchise as the producer of all of the Harry Potter films. David Barron will also continue as producer. Harry Potter and the Deathly Hallows will be adapted by screenwriter Steve Kloves.

In making the announcement, Robinov stated, “It has been an honor for our studio to be entrusted with bringing J.K. Rowling’s extraordinary book series to the screen, and we have always felt a great responsibility to be true to her vision. In concluding the film franchise, we recognized that Harry Potter and the Deathly Hallows is packed with vital plot points that complete the story arcs of all of its beloved characters. That said, we feel that the best way to do the book, and its many fans, justice is to expand the screen adaptation of Harry Potter and the Deathly Hallows and release the film in two parts. We could not imagine the final chapter of the film franchise being in better hands than those of David Yates.”

“This is a very special moment for us, as it is the final episode in the great journey that J.K. Rowling undertook more than a decade ago,” said Alan Horn, President and COO, Warner Bros. Entertainment. “It has been a journey for all of us at Warner Bros. as well, and we are confident that our filmmakers will finish our series of films as a fitting complement to Jo’s completion of Harry’s story on the page.”

“Over ten years ago, we made a commitment to Jo Rowling that, above all else, we would be faithful and true to the spirit of her books, and ever since we have endeavored never to compromise on the creative ambitions of the films. The Deathly Hallows is so rich, the story so dense and there is so much that is resolved that after discussing it with Jo, we came to the conclusion that two parts were needed to do it justice” said David Heyman. “I am thrilled that David Yates is returning to direct The Deathly Hallows. He is both inspired and inspiring and is a passionate fan of the remarkable world and characters Jo has created. I know he will lead our incomparable cast and crew—most of whom have been with us since the very beginning—in bringing the series to the unforgettable conclusion it deserves.”

Director David Yates remarked, “I’ve had great pleasure working with a tremendous cast and crew thus far, on both the Order of the Phoenix and the Half-Blood Prince. It’s a wonderful world to work in and be part of and to create within, and I consider it a great privilege to continue to bring Jo’s extraordinary world to the screen, and to be the director to complete this epic and exhilarating journey.”

Part one of Harry Potter and the Deathly Hallows will open Holiday 2010, with part two to be released in quick succession in Summer 2011. Both parts will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.

comScore, Inc., a leader in measuring the digital world, released on March, 13 the results of a study of the differences in online behavior among heavy, medium, light and non-newspaper readers (segments defined below). The results showed that non-newspaper readers are likely to be younger, and they are actually heavier than average online news consumers. Meanwhile, heavy newspaper readers are more likely than average to engage with traditional print news brands online.

“That current generations are growing up getting their news online for free is an indicator that print circulations are likely to continue their decline,” said Jack Flanagan, executive vice president of comScore. “But the Internet represents a significant opportunity to extend – and even improve upon – existing news brands and reach out to new consumers with living, breathing real-time content. Just because print circulations are declining does not mean there are fewer news consumers.  In fact, just the opposite is true.”

Younger News Consumers Less Likely to Read Print Newspapers

Heavy print newspaper readers show a strong skew towards older age segments, while the non-newspaper reader segments skew younger. Those age 65 and older are nearly 3 times more likely (index of 296) than average to read the print edition of newspapers 6 times per week, while those age 18-24 are 38 percent more likely than average to not read a print newspaper at all during a typical week.

Non-Newspaper Readers are Heavy Online News Consumers

In order to better understand the news consumption habits of these heavy medium, light and non-print newspaper reader segments, comScore looked at their relative propensity to visit several key news sources online, using a selection of key print, TV, and Internet news brands.

Several key takeaways emerged from this study. First, it is clear that based on their heavier than average visitation across most key news sites, those who do not read print versions of newspapers are not necessarily light news consumers. In fact, they show a high propensity to visit the majority of sites studies, including print (e.g. LA Times), TV (e.g. FoxNews.com), and Internet (e.g. Topix.com) brands.

Secondly, both the heavy print newspaper readers and the non-readers show similarly heavy consumption of print news brands online, which suggests that print news sites are not merely an extension of their offline brands but have a stand-alone brand presence in the online world.  For example, the Web sites for three of the largest U.S. city newspapers – the New York Times, LA Times and Chicago Tribune – show above average visitation from both heavy newspaper readers and non-readers.

Finally, TV news brands are also heavily visited by non-print newspaper readers, underscoring the importance of sight, sound and motion to the digital news experience. Non-readers were 29 percent more likely than the average Internet user to visit FoxNews.com and 15 percent more likely to visit CBS News Digital.

“Non-newspaper readers are a particularly important segment to reach because they are heavier than average news consumers – they just prefer to consume it in a digital format,” continued Flanagan. “That they are receptive to print, TV, and Internet news brands indicates a broad opportunity online, but the brands that will ultimately win over these key news consumers are the ones that successfully integrate cutting edge digital content with high quality journalism.”

Print Newspaper Reader Segment Definitions

Segments were defined based on the number of days respondents said they read a print version of a newspaper in an average week, excluding the Sunday edition.

Heavy Newspaper Readers: 6 times per week

Medium Newspaper Readers: 3-5 times per week

Light Newspaper Readers: 1-2 times per week

Non Newspaper Readers: 0 times per week

About comScore Plan Metrix

comScore Plan Metrix is the only service to combine continuously observed Internet behavior measurement with comprehensive attitudinal, lifestyle and product usage data from the same representative consumer panel, providing agencies, advertisers and media sellers with access to comprehensive consumer information, including: technology ownership and usage, demographic, lifestyle, attitudinal, product purchase and offline media consumption data.

About comScore

comScore, Inc. is a global leader in measuring the digital world.

AOL announced on March, 13 that it has entered into an agreement to acquire Bebo (http://www.bebo.com),a leading global social media network. Together with its AIM and ICQ personal communications network, the acquisition will give AOL a premier position in the fast growing world of social media with a network of approximately 80 million unique users.

With a total membership of more than 40 million worldwide, Bebo is a global social media network which combines community, self-expression and entertainment to enable its users to consume, create, discover and share content. Bebo is one of the leading social networks in the UK, and is ranked number one in Ireland and New Zealand, and number three in the U.S. Its users are heavily engaged and view an average of 78 pages per usage day. Bebo has approximately 100 employees operating in offices in the UK, San Francisco and Austin, TX.

The deal comes just one week after AOL’s launch of Open AIM 2.0, an initiative that allows the developer community greater freedom to access the AIM network and integrate AIM into its sites and applications, and the announcement by Apple of a downloadable AIM application for the iPhone.

Under the terms of the agreement, AOL will acquire Bebo for $850 million in cash.

“Bebo is the perfect complement to AOL’s personal communications network and puts us in a leading position in social media,” said Randy Falco, Chairman and CEO, AOL. “What drew us to Bebo was its substantial and fast-growing worldwide user-base, its vision of a truly social web, and the monetization opportunities that leverage Platform-A across our combined global audience. This positions us to offer advertisers even greater reach and marketers significant insights into the desires and needs of consumers.”

“AOL understands the shifting dynamics of the Web and has clearly demonstrated its commitment to leveraging the ever-increasing power of social networks,” said Bebo President, Joanna Shields. “With one and the same vision in this area, it was a natural progression for Bebo to join AOL, and we look forward to working together to continue to expand the online social experience globally.”

“Bebo’s dynamic management team recognizes that the Internet is less about destination and more about connecting people, culture and lifestyles,” said Ron Grant, President and COO, AOL. “This acquisition supports our key objectives - accelerating the growth, engagement and monetization of one of the world’s most engaged online communities.”

Upon closing the transaction, current President Joanna Shields will continue to run Bebo and will report to Ron Grant.

Analyst eMarketer predicts that by 2011, $4.1 billion will be spent worldwide for social network advertising - a dramatic increase from the $480 million spent in 2006. In 2008 alone, global ad spend in the social networking arena is expected to increase 75% year over year, amounting to $2.1 billion (eMarketer, Social Network Marketing: Ad Spending and Usage, December 2007).

In recent months, AOL has moved aggressively to bolster its position in areas critical to its emergence as a leading advertising-supported Web media and marketing company. Building on its number one position in third party display with Advertising.com, AOL has spent nearly $1 billion on online advertising acquisitions, including market leaders like ADTECH, buy.at, Lightningcast, Quigo, TACODA and Third Screen Media to create Platform-A. Platform-A is the top display ad serving network focused on helping marketers build brands that perform online.* In Web content, AOL’s revitalized network of sites has experienced five months of consecutive page view growth and key categories like Music, Television, Moviefone, TMZ, Money & Finance, News, Living and Body are all in the top four in their respective categories.

As part of its international growth plans, AOL has launched 17 international web sites over the last year and has plans to expand to 30 countries outside the U.S. by the end of 2008. In addition, AOL teamed up with HP last September to include localized versions of the AOL.com portal and other AOL services as the default setting on HP computers shipped in the United States and around the world. Bebo, which has announced plans to launch in five countries this year, will be featured prominently in AOL’s international expansion efforts after the deal is closed.

Since its inception, Bebo has established a radical new vision for online media and engagement marketing, combining community, self-expression and entertainment, enabling its members to consume, create, discover, curate and share digital content in entirely new ways. Bebo global users have high engagement levels spending an average of 33 minutes a day on the site. Its groundbreaking Open Media platform ushered in a new way for Bebo users to experience content online, while giving global media companies like MTV, CBS, BBC and more than 400 others, a new way to promote, distribute and monetize their programming. “Engagement Marketing,” is Bebo’s initiative for brands to build long-term relationships with their target audience. Today, brands from Apple to Nike use Bebo as a platform to establish ongoing conversations with consumers.

Bebo pioneered the blending of Web-native original content with interactivity in the social networking environment by co-producing “KateModern,” the most successful TV show on the Web, now in its second season, followed by the soon to be premiered “Sophia’s Diary,” and the upcoming “Gap Year.” In December 2007, Bebo opened its platform to external application developers becoming the first social network to embrace both Facebook and OpenSocial APIs. To date, more than 1500 applications have joined the network.

Bouygues Telecom and Cellfish Media are launching a pilot site where users can download mobile games free of charge(1)– financed through advertising. By broadening target user groups and opening up content to all types of audience, the two operators are introducing a new medium for content consumption and developing a solution that will meet the next challenges to face the mobile industry: promoting and facilitating mobile access to the Internet by marketing attractive, cost-free content ranges that appeal to a wider audience.

Xtragames currently has a catalogue of over 700 games, including Tomb Raider, Top Gun: Air Combat, Action Rugby 2007, Street Soccer World Tour, Killer Sudoku, Arcade Park, World Poker Tour 7 Card Stud and many more. These games are aimed at casual gamers, especially users still hesitant to buy games for mobile devices. To access the service, operated on an opt-in basis, users simply send in their mobile number. Two interactive and unobtrusive screen ads will appear before the game starts.

For Olivier Laury, Director of Content at Bouygues Telecom, “This initiative is wholly in line with Bouygues Telecom’s mobile Internet strategy: to allow our customers to enjoy the rich content accessed at home while on the move and at no cost.”

“The goal of Bouygues Telecom’s portal is to attract new users by offering a wide range of services free of charge,” explains Nicolas d’Hueppe, Managing Director of Cellfish Media France. “As the leading distributor of mobile content, we are looking forward to heading up this operation and demonstrating that advertising can leverage real growth for the mobile industry.”

About Bouygues Telecom
Created in 1994, Bouygues Telecom has 9 million customers, including 6.6 million under contract, and 7,700 employees. Its goal is to “become the preferred personal-communication service brand” by further improving its customer service.
After pioneering the talk-plan concept and free voicemail in France in 1996, followed by unlimited call plans via the Millennium offering, in 2006 Bouygues Telecom launched Neo, the first call plan to offer unlimited calls to all operators every day after 8 p.m.
Bouygues Telecom will launch its first fixed lines in 2008 to meet households’ requirements for multimedia equipment and services.
To guarantee high-quality customer service for consumers and businesses alike, Bouygues Telecom markets a wide range of broadband services. Its national EDGE broadband network covers more than 93% of the French population.
The operator’s 3G+ network carries even higher speeds to tailor solutions to customers’ future needs.
Bouygues Telecom’s six customer-relations centres in France employ 2,000 advisors for optimal customer service.

About Cellfish Media
Cellfish Media is a leading publisher and distributor of mobile content. The company offers a full package of consumer entertainment services (personalization, music, news, games, lifestyle, videos, mobile communities), marketed under the KTO brand or in partnership with operators’ portals and large media companies. Cellfish Media also produces original mobile-specific content at its studios, including Blingtones and Meuh Meuh Star.
Bolstered by seven years at the forefront of the mobile marketing industry, Cellfish Media provides an integrated platform, equipped with payment, website hosting, publication, custom-made content creation, management and CRM solutions, to operators, media groups and advertisers. Cellfish Media has recognized expertise in direct marketing as well as SMS and Wap campaign management.
Cellfish Media has 320 employees in France, Germany and the United States, where the company has its head office. Its main shareholders are Lagardère, the Telecom Media Fund (financed by the Caisse de Dépôt et Placement du Québec and Trio Capital), Humagade Group Inc (a partner of Desjardins Venture Capital) and the Fonds de Solidarité FTQ.

France could have 11m IPTV-served homes by 2011. 

Even though free-to-view DTT is a huge success in France (currently 6.2m homes watching 18 channels), NeufCegetel’s Club Internet service is targeting its fair share of a potential audience which Nicholas Bry (director/products and services) believes could grow to 11m homes by about 2011. “Yesterday (Mar 11), we launched our new bouquet of channels, designed to raise ARPU and deliver greater customer choice,” he said.

There are a half-dozen IPTV operators in France, and NeufCegetal says it has grown this year from 650,000 subs to about 750,000 now, and is looking for 1m subs by year end. One of the problems for the local market, explained Bry, is that all of the players have much the same product range in their offerings – and at the same highly competitive triple-play prices (of about €29.90). “We have to break out of this if we are to raise ARPU and reduce churn,” he said.

Hence the March 11 expansion pack of another 20 channels (for €10.90) and the option of trading up to a Premium raft of channels from Canal Satellite (at another €19.90). These extra options, plus free unlimited VoIP calls and the “catch-up” on-demand TV option that covers popular French network TV channels TF1 and M6, and “our market share should grow,” he added, saying that demand was already very positive.

“Our next steps are to boost marketing and sales at every level, looking at what best in class operators are doing around the world,” he said.

NeufCegetel is now using Microsoft as its IPTV  technology partner, and thus able to exploit all the bells and whistles of the Microsoft “connected home” offering. “Our strategy is to shift customer experience, helped by Picture in Picture, a ‘one-touch’ PVR, a really powerful video content search engine accessing 3000+ items and helping the long tail in terms of content.”

Neuf Cegetel started out as a mobile telco. The company, whose main shareholder SFR is trying to take full control of it, in 2007 saw 23% growth in its net income at  €262 million. Reaching €3,348 million, global revenue increased last year by 16% while adjusted EBITDA reached €728M, up 34%.

France’s second operator behind Orange, Neuf Cegetel confirmed a good perspective for 2008, as the group “is on track to achieve its target of adjusted EBITDA margin of 25% at the end of 2008.”

Credited with 3.22 million ADSL customers and 21% marketshare, Neuf Cegetel is the first alternative operator before Free (Group Iliad).

Neuf Cegetel also confirmed its interest in the acquisition of Telecom Italia’s web access French supplier Alice. Iliad and Bouygues Telecom as well as cable operator Numericable are also on the starting blocks.

Google Inc. announced on March, 11 that it has completed its acquisition of DoubleClick, a company that offers online ad serving and management technology to advertisers, web publishers and ad agencies.Eric Schmidt, Google’s Chairman and Chief Executive Officer, said, “We are thrilled that our acquisition of DoubleClick has closed. With DoubleClick, Google now has the leading display ad platform, which will enable us to rapidly bring to market advances in technology and infrastructure that will dramatically improve the effectiveness, measurability and performance of digital media for publishers, advertisers and agencies, while improving the relevance of advertising for users.” 

About Google Inc.
Google’s innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit www.google.com.

About DoubleClick, Inc.
DoubleClick is a premier provider of digital marketing technology and services. The world’s top marketers, publishers and agencies utilize DoubleClick’s expertise in ad serving, rich media, video, mobile, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers.

M6 Replay will be launched by M6 Group on March, 19th, giving full access to M6 programmes, on the Internet, anytime and for 7 days, for free.

Nicolas de Tavernost, Chairman of Group M6 Executive Board: “the launch of this new service is a big moment for M6, since it is a first for a French TV channel. This underlines the Group’s objective to adapt and find some answers to new TV consumption modes and constitutes a natural evolution for our channels. This is also a sign of the Group’s ambitions on the Internet.”

Valéry Gerfaud, Executive Vice President of M6 Web : “M6 has always been a forerunner on the Internet. Today, M6 Replay constitutes an additional step for the Group. We chose to keep this new service free, in an model relying on advertising, to make this offer available to everyone.”

Thanks to M6 replay, it is now possible to watch M6 channel programmes again and again, without any limitation for 7 days minimum, usually available from one hour after the first broadcast. M6 Replay is free of charge, and does not require any subscription, registration, password, or any software to be downloaded.

All famous M6 programmes are to be found on M6 Replay : 95% of the traditional evening programmes usually broadcast from 6 to 12 pm will be available, which means more than 200 programmes online from the launch, and 4 different kinds of programmes:
• French and foreign fictions broadcast on M6
• Magazines, among which Zone interdite, Capital, 66 minutes, D&CO, Un dîner presque parfait…
• News (12.50 or 6 minutes)
• Games like Nouvelle Star or Pekin Express

M6 Replay will be available to everyone on March 19th on the Internet at the following addresses: www.m6.fr or www.m6replay.fr. The only prerequisite to access the website and be able to watch any video of M6 programmes is a PC and an Internet broadband connexion (already 16.5 million Internet subscribers in France*). The programmes are available instantly and without streaming. M6 Replay is thus user friendly and available to all.

The new service will be reached through a new home page on M6.fr for a better visibility. M6 Replay will soon be accessible on DSL and mobile phones TV networks. M6 Group is currently thinking of adapting the idea to its other channels, starting with W9 programmes.
M6 Replay was a joint development both by M6 channel and M6 Web teams.

The Nielsen Company and Zenith Media Services, Inc. thursday announced that Zenith will incorporate data from a broad suite of Nielsen measurement services into its advertising planning and ROI analyses, enabling it to offer unique insight into advertising performance across the “three screens” of television, Internet and mobile devices.The agreement, which includes the first subscription to The Nielsen Out-of-Home Report, a service of Nielsen & Integrated Media Measurement Inc (IMMI), gives Zenith Media a comprehensive package of measurement-related planning and analytical tools.

The services being adopted by Zenith Media are all part of Nielsen’s Anytime Anywhere Media Measurement (A2/M2) initiative, which was launched by Nielsen in response to the expansion of television programming to a variety of digital platforms. A2/M2 will allow Nielsen and its clients to “follow the video” to multiple media delivery systems, both inside and outside the home.

“We believe that it isn’t about linear television anymore,” said Peggy Green, Vice Chairman Zenith Media. “It is about following video content, content that can be viewed out of the home, on the net and on-mobile devices. We believe that Nielsen’s skill in media research will help us understand the depth and breadth of audiences across multiple platforms. This is just one step we are taking to master the new world of video content.”

“The rapid development of digital technology now allows people to watch television whenever they want, wherever they want and on whatever screen they want,” said Sara Erichson, Executive Vice President, Client Services Nielsen North America. “Now more than ever, our clients need new tools to understand how people are consuming media so they can improve the effectiveness of advertising campaigns. We are delighted to work with Zenith Media, which, by availing themselves of this most comprehensive suite of services, will be at the cutting edge of advertising planning and analysis.”

“Working in tandem with Nielsen, our technology and measurement system will let Zenith Media obtain data on consumer television viewing habits that was previously unavailable,” said Tom Zito, chairman and CEO of Integrated Media Measurement Inc. “Zenith’s use of the Nielsen/IMMI co-branded service will show how accurate out-of-home measurement data can help advertisers, broadcasters and content providers make better business decisions.”

Among the Nielsen services being adopted by Zenith Media are:

1. Out of Home Measurement - Zenith Media is the first client to subscribe to The Nielsen Out-of-Home Report, a service of Nielsen & Integrated Media Measurement Inc (IMMI), which will launch April 2008. This national service will give Zenith Media access to an all-electronic cell-phone based service that provides metrics for television viewing that occurs outside of the home in bars, hotels, airports and other locations.  The service will provide program, time-period, and market break reports to help clients understand and analyze the out-of-home audience.
2. Nielsen Online VideoCensus: Nielsen Online recently launched this service to measure and identify the amount of television and other video programming being viewed over the Internet. This syndicated online video measurement service combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement paired with in depth demographic reporting.
3. Nielsen Mobile Audience Measurement: Nielsen Mobile is the world’s largest provider of syndicated consumer research and mobile audience measurement for telecom and mobile media companies in the convergence marketplace. Nielsen Mobile’s reports on Internet, video, gaming, audio, and advertising trends among mobile phone users are the world’s largest source of syndicated consumer research and mobile audience measurement.

About Zenith Media, Inc.

Zenith Media USA, known as “The ROI Agency”, is a leading media services agency in the US. Owned by Publicis Groupe SA, it is part of ZenithOptimedia Group which operates in 195 offices across 70 countries. Zenith Media USA is committed to delivering to clients the best possible return on advertising investment.

About Integrated Media Measurement Inc.

Integrated Media Measurement Inc. (IMMI) is the developer of an end-to-end media measurement system that links media exposure to consumer action. Using a mobile-phone-based digital monitoring system, IMMI tracks almost all media 24/7 and helps businesses evaluate the effectiveness of their advertising campaigns. IMMI is based in San Mateo, Calif. More information is available at www.immi.com.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (Nielsen Online), mobile media (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.