YouTube Continues to Lead U.S. Online Video Market with 28 Percent Market Share
Friday, November 30th, 2007 filled in Internet / High Tech | No Comments »

comScore, a leader in measuring the digital world, today released its comScore Video Metrix report for September 2007, revealing that nearly 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.
Google Continues to Lead Online Video Market
September saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with 2.6 billion videos viewed (28.3 percent share of videos), 2.5 billion of which occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million (4.1 percent) and Viacom Digital with 304 million (3.3 percent).
Top U.S. Online Video Properties* by Videos Viewed
September 2007
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
In total, nearly 136 million Americans, or approximately three in four U.S Internet users, viewed online video in September. Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo! Sites with 39.6 million.
Top U.S. Online Video Properties* by Unique Video Viewers
September 2007
Total U.S. – Home/Work/University Locations
Source: comScore Video Metrix
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from September 2007 include:
- Nearly 70 million people viewed more than 2.5 billion videos on YouTube.com.
- More than 38 million people viewed approximately 360 million videos on MySpace.com. MySpace TV accounted for 766,000 viewers and 1.1 million videos.
- Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes).
- The average online video duration was 2.7 minutes.
- The average online video viewer consumed 68 videos, or more than two per day.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.

comScore, a leader in measuring the digital world, today released its comScore Video Metrix report for September 2007, revealing that nearly 75 percent of U.S. Internet users watched a video online (including both streaming video and progressive downloads), averaging three hours of video per person during the month. Google Sites, which includes YouTube.com, topped the September rankings with both the most unique video viewers and most videos viewed.
Google Continues to Lead Online Video Market
September saw Americans view more than 9 billion videos online, with Google Sites once again ranking as the top U.S. video property with 2.6 billion videos viewed (28.3 percent share of videos), 2.5 billion of which occurred at YouTube.com (27.6 percent). Fox Interactive Media ranked second with 387 million (4.2 percent), followed by Yahoo! Sites with 381 million (4.1 percent) and Viacom Digital with 304 million (3.3 percent).
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Top U.S. Online Video Properties* by Videos Viewed September 2007 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
In total, nearly 136 million Americans, or approximately three in four U.S Internet users, viewed online video in September. Google Sites also captured the largest online video audience with 71.6 million unique viewers, followed by Fox Interactive Media with 41.2 million and Yahoo! Sites with 39.6 million.
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Top U.S. Online Video Properties* by Unique Video Viewers September 2007 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
Other notable findings from September 2007 include:
- Nearly 70 million people viewed more than 2.5 billion videos on YouTube.com.
- More than 38 million people viewed approximately 360 million videos on MySpace.com. MySpace TV accounted for 766,000 viewers and 1.1 million videos.
- Online viewers watched an average of slightly more than three hours of online video during the month (181 minutes).
- The average online video duration was 2.7 minutes.
- The average online video viewer consumed 68 videos, or more than two per day.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 800 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.
Total Blu-ray Disc movie sales across Europe have topped one million units, it was announced today by the Blu-ray Disc Association European Promotions Committee. Of the High Definition movie discs bought by consumers year-to-date in Europe, 73% were in the Blu-ray Disc format and 27% were HD DVD, according to sales data provided by Media Control Gfk International.
CBS RADIO’s vast portfolio of websites will gain access to a host of new searchable video content through a partnership with AOL’s Truveo, the leader in the fast growing video search market. As part of the partnership, more than 35 CBS RADIO stations spanning several different formats and markets across the country have integrated Truveo’s video search engine online with more scheduled to launch in the coming weeks.
Orange has teamed up with Gaumont. Through this partnership Orange will offer customers an initial selection of around a hundred films on demand (VOD) on TV, computer and mobile phones. The films come from the studio’s recent productions and catalogue, and will be available starting December 1, 2007 as part of Orange’s 24/24 Video service, available on Orange TV and on www.orange.fr.
EUROPACORP, a producer and distributor of feature films and one of Europe’s leading independent film studios, today announces its consolidated income on the 30th September 2007, i.e. for the first half of its 2007/2008 financial year.
A new directive in France could see peer-to-peer users cut off if they continue to share files. A memorandum of understanding has been signed by some French ISPs, the recording industry and the French government under which ISPs will hand over data on who is using file sharing networks to a new government agency. The agency will issue warnings to those whom it feels are breaking the law. If the behaviour persists, the internet connection can be shut down.
Warner Bros. International Television Distribution (WBITD) is embarking on a new strategy to launch a number of branded, video-on-demand, non-linear channels on a subscription and advertiser supported basis over a variety of delivery platforms that will bring the Studio’s film and television series to viewers around the globe in a new way, it was announced today by Jeffrey R. Schlesinger, President, Warner Bros. International Television. The new channels will be dubbed Warner TV and will build upon the successful linear Warner Channel that has been operating in Latin America for over 10 years. The initiative is intended to create Warner Bros.-branded entertainment destinations that will provide consumers with around-the-clock, on-demand access to top quality programming on services consisting primarily of content produced and distributed by the Studio.
Radio broadcaster NRJ Group announced the launch of a multimedia website aimed at 12-25 year olds, with the target of attracting 800,000 users in its first year.