comScore Announces Top Web Sites in France for September
Wednesday, October 31st, 2007 filled in Internet / High Tech | No Comments »
comScore, Inc., a leader in measuring the digital world, today released its report on the top ranked and fastest growing Internet properties in France for September, based on data from the comScore World Metrix audience measurement service.
Top 10 Properties for September
Google was the most visited property in France, with 18.9 million unique visitors, reaching 69 percent of the total French Internet audience. It was followed by Microsoft Sites, which grew 3.2 percent to reach 17.3 million unique visitors in September, a reach of 63 percent.
Wikipedia was the fastest growing property in the top ten, increasing 24 percent by attracting its highest ever French audience of 9.3 million unique visitors. The online encyclopedia site showed a similar increase a year ago, when it grew by 29 percent to 6.6 million unique visitors between August and September 2006, reflecting the impact of students returning to their studies in September.
Two other sites in the top 10 that showed growth in September come from the e-commerce and retail sectors. Online marketplace, eBay, enjoyed a 6 percent traffic increase to reach 11.6 million unique visitors, while the Groupe PPR property, which controls a number of online retail channels such as Fnac.com and Laredoute.Fr, enjoyed a 5 percent growth to reach 8.8 million unique visitors.
Delphine Gatignol, comScore’s Business Development Manager for France, observed: “Seasonal trends had a significant impact on French Internet use in September. The start of the school year drove traffic to online retail sites, and as happened this time last year, Wikipedia enjoyed substantial growth as a result of students getting back to their studies and using the site as a supplementary research tool.”
Top 10 French Online Properties
Ranked by French Unique Visitors
September 2007 vs. August 2007
Total France, Age 15+ – Home and Work Locations*
Source: comScore World Metrix
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for September
The fastest growing site in France was online translation service Lexilogos.com, which grew 61 percent to reach 1.6 million unique visitors. There was also notable growth for Government owned online gambling site, Francaise des Jeux, which increased 49 percent to reach 1.9 million unique visitors. Traffic to the site was boosted by two huge Euromillions Lottery jackpots in September.
Vente-Privee.com, a member’s only specialist shopping site that provides consumers with limited edition discounts and promotions from their favorite retailers, grew 58 percent to reach 1.9 million unique visitors. It was joined by Groupe Casino, the corporation behind a number of online retail channels including CDiscount.com, which grew 27 percent to reach 4.5 million unique visitors.
The French-hosted 2007 Rugby World Cup, which began in Paris on September 7, drove traffic to a number of sites. Media property, Groupe Amaury, grew 36.4 percent to reach 3.3 million unique visitors for the month. This growth can be attributed to its sports site, L’equipe.fr, which increased total traffic by 36 percent, from 2.3 to 3.1 million unique visitors. Traffic to L’equipe.fr’s rugby pages was clearly the driving force, increasing from 442,000 to 1.8 million unique visitors in September – a 304 percent increase. Newsweb, a sports focused site targeted at a male audience, also benefited, with traffic up 33 percent to reach just under 2 million unique visitors.
Top 10 French Gaining Properties
Ranked by French Unique Visitors
September 2007 vs. August 2007
Total France, Age 15+ – Home and Work Locations*
Source: comScore World Metrix
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Categories for September
Political sites constituted the fastest growing category on the web in September. Traffic to the politics category was up 58 percent in September, reaching 1.6 million unique visitors. There was renewed interest in the political sphere throughout September as the French Internet audience clamored to read about the President’s separation from his wife of 11 years. Ironically, despite President Sarkozy’s refusal to comment on the issue, saying: “I was elected by the French to find solutions to their problems, not to comment on my private life”, it was this private life that ultimately drove France’s newfound interest in the politics category, which attracted its largest audience since the French Presidential elections in June.
The career resources category also enjoyed a significant increase in traffic in September, growing 35 percent to 2.4 million unique visitors. This is part of a seasonal increase in September career site traffic that comScore has observed in previous years.
Top 10 French Gaining Site Categories
Ranked by French Unique Visitors
September 2007 vs. August 2007
Total France, Age 15+ – Home and Work Locations*
Source: comScore World Metrix
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.
comScore, Inc., a leader in measuring the digital world, today released its report on the top ranked and fastest growing Internet properties in France for September, based on data from the comScore World Metrix audience measurement service.
Top 10 Properties for September
Google was the most visited property in France, with 18.9 million unique visitors, reaching 69 percent of the total French Internet audience. It was followed by Microsoft Sites, which grew 3.2 percent to reach 17.3 million unique visitors in September, a reach of 63 percent.
Wikipedia was the fastest growing property in the top ten, increasing 24 percent by attracting its highest ever French audience of 9.3 million unique visitors. The online encyclopedia site showed a similar increase a year ago, when it grew by 29 percent to 6.6 million unique visitors between August and September 2006, reflecting the impact of students returning to their studies in September.
Two other sites in the top 10 that showed growth in September come from the e-commerce and retail sectors. Online marketplace, eBay, enjoyed a 6 percent traffic increase to reach 11.6 million unique visitors, while the Groupe PPR property, which controls a number of online retail channels such as Fnac.com and Laredoute.Fr, enjoyed a 5 percent growth to reach 8.8 million unique visitors.
Delphine Gatignol, comScore’s Business Development Manager for France, observed: “Seasonal trends had a significant impact on French Internet use in September. The start of the school year drove traffic to online retail sites, and as happened this time last year, Wikipedia enjoyed substantial growth as a result of students getting back to their studies and using the site as a supplementary research tool.”
|
Top 10 French Online Properties Ranked by French Unique Visitors September 2007 vs. August 2007 Total France, Age 15+ – Home and Work Locations* Source: comScore World Metrix |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for September
The fastest growing site in France was online translation service Lexilogos.com, which grew 61 percent to reach 1.6 million unique visitors. There was also notable growth for Government owned online gambling site, Francaise des Jeux, which increased 49 percent to reach 1.9 million unique visitors. Traffic to the site was boosted by two huge Euromillions Lottery jackpots in September.
Vente-Privee.com, a member’s only specialist shopping site that provides consumers with limited edition discounts and promotions from their favorite retailers, grew 58 percent to reach 1.9 million unique visitors. It was joined by Groupe Casino, the corporation behind a number of online retail channels including CDiscount.com, which grew 27 percent to reach 4.5 million unique visitors.
The French-hosted 2007 Rugby World Cup, which began in Paris on September 7, drove traffic to a number of sites. Media property, Groupe Amaury, grew 36.4 percent to reach 3.3 million unique visitors for the month. This growth can be attributed to its sports site, L’equipe.fr, which increased total traffic by 36 percent, from 2.3 to 3.1 million unique visitors. Traffic to L’equipe.fr’s rugby pages was clearly the driving force, increasing from 442,000 to 1.8 million unique visitors in September – a 304 percent increase. Newsweb, a sports focused site targeted at a male audience, also benefited, with traffic up 33 percent to reach just under 2 million unique visitors.
|
Top 10 French Gaining Properties Ranked by French Unique Visitors September 2007 vs. August 2007 Total France, Age 15+ – Home and Work Locations* Source: comScore World Metrix |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Categories for September
Political sites constituted the fastest growing category on the web in September. Traffic to the politics category was up 58 percent in September, reaching 1.6 million unique visitors. There was renewed interest in the political sphere throughout September as the French Internet audience clamored to read about the President’s separation from his wife of 11 years. Ironically, despite President Sarkozy’s refusal to comment on the issue, saying: “I was elected by the French to find solutions to their problems, not to comment on my private life”, it was this private life that ultimately drove France’s newfound interest in the politics category, which attracted its largest audience since the French Presidential elections in June.
The career resources category also enjoyed a significant increase in traffic in September, growing 35 percent to 2.4 million unique visitors. This is part of a seasonal increase in September career site traffic that comScore has observed in previous years.
|
Top 10 French Gaining Site Categories Ranked by French Unique Visitors September 2007 vs. August 2007 Total France, Age 15+ – Home and Work Locations* Source: comScore World Metrix |
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore analysts apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports, Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and Expedia.
Microsoft Corp. today announced the retail availability of new accessories for its innovative digital media player, Zune. The new first- and third-party accessories will usher in the next generation of Zune digital media players, which will be on shelves Nov. 13.
Apple today announced that it sold (or delivered in the case of maintenance agreements) over two million copies of Mac OS X Leopard since its release on Friday, far outpacing the first-weekend sales of Mac OS X Tiger, which was previously the most successful OS release in Apple’s history. Sales included copies sold at Apple’s retail stores, Apple Authorized Resellers, the online Apple Store, under maintenance agreements and bundled with new Mac computers. Leopard is the sixth major release of Mac OS X and is packed with more than 300 new features.
The upcoming revamp of Court TV into truTV will feature a new tagline and a growing list of original series that are designed to target an audience of viewers who want first-person access to exciting, real-life stories.
Microsoft Corp. announced on Oct, 25 revenue of $13.76 billion for the quarter ended September 30, 2007, a 27% increase over the same period of the prior year. Operating income, net income and diluted earnings per share for the quarter were $5.92 billion, $4.29 billion and $0.45, respectively.
Facebook and Microsoft Corp. today announced that the two companies would expand their advertising partnership and that Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation. Under the expanded strategic alliance, Microsoft will be the exclusive third-party advertising platform partner for Facebook, and will begin to sell advertising for Facebook internationally in addition to the United States.
The Nielsen Company and Google announced today that the companies have established a multi-year, strategic relationship. As a first step, the relationship leverages Nielsen’s experience in television audience measurement to bring demographic data to the Google TV Ads™ advertising platform. By combining Nielsen demographic data with aggregated set-top box data, Google can provide advertisers and agencies with comprehensive information to help them create better ads for viewers and maximize the return on their advertising spending.Google TV Ads is an online platform for buying, selling, measuring and delivering television ads. The platform, which has been operational since May, includes advertising inventory across hundreds of channels and all dayparts. A key benefit of Google TV Ads is the ability to report second-by-second set-top box data so advertisers can evaluate the reach of an ad and only pay for actual set-top box impressions. Advertisers can better understand exactly how their ad is performing and make near real time changes to their TV advertising campaigns to deliver better ads to viewers. Data derived from Nielsen’s representative television ratings panels will provide Google TV Ads advertisers with the demographic composition of the audience.
MySpace, the country’s most trafficked website, and MTV, the leading global youth brand, today announced that U.S. Senator Barack Obama (D-Illinois; www.myspace.com/barackobama) will be the next participant in their groundbreaking Presidential Dialogue series. The Dialogue with Sen. Obama will take place October 29 at 1:30 pm ET/10:30 am PT on the campus of Coe College in Cedar Rapids, IA, be streamed live on MySpace (www.myspace.com/election2008), MTV’s www.ChooseOrLose.com and MTV Mobile, and exclusively premiere on air on MTV at 7 pm ET/PT that night. MTV News Correspondents Gideon Yago and Sway Calloway, as well as WashingtonPost.com political reporter Chris Cillizza, will serve as moderators. Industry-leading pollsters John McLaughlin and Geoffrey Garin will return to oversee the real-time polling data and questions submitted via MySpaceIM and Think.MTV.com.