Live Nation (NYSE: LYV) announced on February 5th that it has entered into a multi-year agreement with CBS RADIO to produce select radio sponsored concerts in Live Nation venues throughout North America. Combining Live Nation’s production expertise and CBS RADIO’s massive broadcast reach, the agreement also calls for the two partners to work together to jointly develop new live concerts and experiential events across multiple stations and markets.

Live Nation owns, operates or manages more than 110 music venues across North America, drawing more than 28 million music fans annually. CBS RADIO operates 137 radio stations across the country, a majority of which are in the top 50 markets. Live Nation expects the agreement to bring over 260,000 fans annually to its venues to enjoy CBS RADIO events, generating additional sponsorship, ticket sales and ancillary venue revenue.

“Our alliance with CBS Radio is another example of our focus on leveraging our unmatched portfolio of live venues across the nation to drive profitable revenue streams,” said Jason Garner, Chief Executive Officer of Global Music for Live Nation. “We have worked closely with CBS Radio as a marketing partner in the promotion of our 12,000 annual North American concerts. This deal deepens that relationship while increasing the utilization of our live entertainment venues in a risk-averse manner.”

CBS RADIO President and Chief Executive Officer Dan Mason commented: “For many years we have enjoyed a very successful relationship with Live Nation helping us grow our radio shows across the country into some of the biggest events of the year. With their national platform of venues and their team of talented promoters and marketers, we feel we will be able to expand the breadth of radio shows we offer on-site, on-air and online in a substantive way over the course of this agreement.”

ABOUT LIVE NATION:

Live Nation’s mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 16,000 concerts for 1,500 artists in 57 countries. The company sells over 45 million concert tickets a year and expects to drive over 60 million unique visitors to LiveNation.com in 2008. Live Nation is transforming the concert business by expanding its concert platform into ticketing and building the industry’s first artist-to-fan vertically integrated concert platform. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV.” Additional information about the company can be found at www.livenation.com/investors.

ABOUT CBS RADIO

CBS RADIO, one of the largest major-market operators in the United States with stations covering news, sports, talk, rock, oldies, country, adult contemporary and urban formats, among others, offers audiences an enhanced and customized listening experience through the combination of on-air, online and new media platforms. CBS RADIO operates 137 radio stations throughout the nation’s top 50 markets and broadcasts play-by-play coverage of 26 of the country’s leading professional sports franchises. CBS RADIO also has embraced interactive programming through the use of streaming, HD Radio, podcasts and mobile messaging. The division maintains an agreement with AOL Radio through which CBS RADIO powers AOL Radio and distributes its stations to its network of listeners. Home to the nation’s most listened to news (1010 WINS), sports (WFAN-AM), rock (KROQ-FM) and country (WUSN-FM) stations, CBS RADIO is a division of CBS Corporation. For more information on CBS RADIO, please visit www.cbsradio.com.

Arbitron Inc. (NYSE: ARB) announced on January 22nd that it will increase the sample target for cell-phone-only households in all Portable People MeterTM markets to 15 percent by year end 2010. In an interim step, the current target of 7.5 percent will be raised to 12.5 percent in PPMTM markets by year-end 2009.“Arbitron has developed, tested and is presently implementing an address-based sampling method to identify and contact cell-phone-only households,” said Bob Patchen, chief research officer, Arbitron Inc. “This new method is more efficient than the manual dialing procedures we had been using and thus allows us to substantially increase the number of CPO persons included in our panels. We are also retaining the random-digit-dialing (RDD) sampling method for landline homes because that approach enables telephone contact with a higher percentage of landline homes not listed in telephone directories. These unlisted landline households are more likely than listed ones to contain Hispanics, African-Americans and young adults. The better response achieved with telephone contact can improve the overall representation of these groups in our PPM samples.”

“Increasing the number of cell-phone-only households in our PPM samples is an important element in our ongoing programs to enhance the participation of 18-34 year olds of all races and ethnicities,” said Owen Charlebois, president, Technology and Research & Development. “As the number of households that can be reached only by cell-phone continues to grow, Arbitron will update its methodologies to better include this important segment of the population.”

For the New York PPM radio ratings service, Arbitron has already announced that it would increase the cell-phone-only sample target to 15 percent by July 2010.

Cell-phone-only sampling plans for diary markets 
On December 15, 2008, Arbitron announced plans to expand the introduction of cell-phone-only sampling to 151 diary markets in Spring 2009 and to all diary markets (except Puerto Rico) by Fall 2009.

In diary markets, Arbitron also plans to use an address-based sample frame as the foundation of its cell-phone-only sample, while maintaining the random-digit-dial (RDD) sample frame for landline households.

The expansion of cell phone-only sampling to 151 diary markets in the spring assumes that the company is able to complete the development of software necessary to support the rollout as scheduled. If the company is not able to develop the software as expected, the planned acceleration of cell phone-only sampling could be delayed. Arbitron expects to confirm its plans for cell-phone-only sampling for the Spring 2009 survey by late February.

About the Portable People Meter 
The Arbitron Portable People Meter^TM system uses a passive audience measurement device – about the size of a small cell phone – to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPM^TM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.

The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.

PPM ratings are based on audience estimates and represent the opinion of Arbitron. PPM ratings, like all audience estimates however derived, should not be relied on for precise accuracy or precise representativeness of a demographic or radio market.

About Arbitron 
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland.

Cumulus Media Inc. (NASDAQ: CMLS) and The Nielsen Company, the world leader in media measurement, announced on November 19 that starting in 2009 Nielsen will provide audience measurement and radio ratings in 50 small- and mid-sized US  markets. The companies also announced that Clear Channel Radio will subscribe to the syndicated service in 17 of the markets in which the service will be offered. This concludes a process that commenced with Cumulus’ ”request for proposal” and which evolved into an open search for the best in radio research.”We initiated the RFP to improve the quality and value of radio ratings,” notes Cumulus CEO Lew Dickey. “That opened up a transparent process which gave us the option to talk to the best research practitioners in the world. We couldn’t be more pleased with the outcome. Nielsen is the gold standard for television advertisers who make nearly $80 billion worth of decisions in the U.S. based on Nielsen data. This is a great development for Radio.”

“Clear Channel Radio is delighted to have the choice to move to an improved audience measurement approach in these important markets and applauds Nielsen for bringing their exemplary business practices to radio,” said John Hogan, President and CEO of Clear Channel Radio. “This gives radio ratings greater accuracy, stronger accountability, and full transparency, and shows the true power of radio to reach the most coveted consumers.”

The Nielsen Company has more than six decades of experience measuring radio around the world. The service, which begins in Q3 2009, will use a proven and easy to use/easy to edit ’sticker diary’ that has improved the quality of radio measurement data around the world.

In another major improvement from the status quo, Nielsen will use address-based sampling (ABS) to recruit sample households. Nielsen pioneered the use of ABS, which uses randomly selected addresses rather than telephone numbers, in its domestic television measurement in order to reach the 34% of U.S. households that are not covered by current sampling methods, including cell-phone only and many unlisted landline phone households.

Other solution features include:

• Large samples to reduce relative error and bounce.
• A significant investment in oversampling and differentiated incentives to improve response rates and representativeness among hard-to-reach demographics.
• An “e-diary” option for 2010 that will appeal, in particular, to younger demographics that are more comfortable participating online.
• Robust, single-source qualitative measurement of lifestyle, consumer behavior, and purchase intent.
• Nielsen’s web-based Radio Advisor software platform, which will include responsible limits on the granularity of analysis and relative errors that can be used in proposals and analyses.

John Dickey, Cumulus COO, added: “We talked to a number of great companies, but Nielsen was the clear leader in terms of their focus on quality and customer success. We also see a very important long-term benefit in this engagement. Nielsen is committed to, and uniquely capable of, delivering a multi-media measurement solution - what they call their Anytime, Anywhere Media Measurement (A2/M2) initiative, which has significant appeal to consumer marketers. As a part of this integrated measurement solution, we believe that we can better serve the advertising communities and strongly position radio and its digital extensions for the future.”

“Cumulus and Clear Channel have made it clear to us that they want to challenge the status quo in these markets by seeking new ways of measuring this important medium,” said Susan D. Whiting, Vice Chairperson and Executive Vice President of the Nielsen Company.  “Nielsen agreed to develop this service only after we became convinced there was a market need we could fill by calling upon our broad experience in media measurement.”

About Cumulus Media, Inc.

Cumulus Media Inc. is the second-largest radio company in the United States based on stations owned and operated. Following the completion of all pending acquisitions and divestitures, Cumulus, directly and through its investment in Cumulus Media Partners, will own or operate 344 radio stations in 67 U.S. media markets. Cumulus’s headquarters are in Atlanta, Georgia, and its web site is www.cumulus.com. Cumulus shares are traded on the NASDAQ Global Select Market under the symbol CMLS.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

Forward-Looking Statements

Certain statements in this release may constitute “forward-looking” statements, which are statements that involve risks and uncertainties that cannot be predicted or quantified and, consequently, actual results may differ materially from the results expressed or implied in these forward-looking statements, due to various risks, uncertainties or other factors.

“Safe Harbor” Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Cumulus Media Inc.’s business which are not historical facts are “forward-looking statements” that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see “Risk Factors” in the Company’s Annual Report or Form 10-K for the most recently ended fiscal year.

A new feature designed to increase interactivity between CBS RADIO stations and their more than 50 million weekly listeners, and providing a range of specialty information and services, launched today live online on the websites of some of the Company’s most popular music stations such as WXRK and WWFS in New York, WXRT in Chicago and WVEE in Atlanta.  The “Now Playing Widget” gives listeners total control of their listening experience with opportunities to own, share and play the music they love on demand.

Previously beta tested at stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every CBS RADIO music station within the next 4-6 weeks.

The new CBS RADIO designed and developed widget will allow listeners to learn the title, artist and album of the song currently being played, and the previous 10 tracks aired on the station; purchase the song through iTunes or Amazon.com; and share links to the station via email or AIM.

Additionally, listeners can now dedicate songs to their husbands and wives, boyfriends and girlfriends, friends and family, co-workers and acquaintances by using the appropriate tab of the widget, or search for specific tracks for on-demand listening.  Through a unique partnership with Last.fm, CBS Corporation’s free global music Web site, CBS RADIO is taking what has long been a staple of radio broadcasting one step further by offering that same personalized on-air service through an online application.

“Radio stations have been fulfilling song requests and dedications since their first moments on the air,” said Greg Strassell, Senior Vice President, Programming, CBS RADIO.  “With the tools available to us today we can take those popular features and seamlessly transfer them to the web where listeners can be the ultimate arbiters of their music choices on demand.”

“Distinctive applications like the Now Playing widget fosters an increase in the time listeners spend with our websites and their overall satisfaction with our online assets and brands,” said David Goodman, President Digital Media and Integrated Marketing, CBS RADIO.  “We’ve also created a number of new ways for advertisers to reach specific audience demographics of those who favor one particular format over another.”

To experience the Now Playing widget, visit these CBS RADIO websites:

WVEE (Atlanta – Urban) (www.v-103.com)

WXRT (Chicago – Triple AAA) (www.wxrt.com)

KLUV (Dallas – Classic Hits) www.kluv.com) 

WVMV (Detroit – Smooth Jazz) (www.wvmv.com)
WYCD (Detroit – Country) (www.wycd.com)

WWFS (New York – Adult Contemporary) (www.fresh1027.com)

WXRK (New York – Rock) (www.923krock.com)

WBZW (Pittsburgh – CHR) (www.b94.com)

The New York Mets and Sports Radio 66 WFAN, the most listened to sports station in America, announced on October 20 an extension of their broadcast partnership for live play-by-play coverage of Mets pre-season, regular season, and post-season games.  Financial terms of the agreement were not disclosed.

Additionally, under the new agreement, WFAN will produce exclusive Mets programming with players and coaches, daily highlights packages, and pre-game and post-game reports both on-air on WFAN-AM 660 and on the station’s online audio stream at www.wfan.com.  For the first time, all of the station’s Mets content, including game broadcasts, will be available on FM radio at 92.3 HD3.

The extension is slated to begin February 2009 with live coverage of the team’s training camp from Tradition Field in Port St. Lucie, Fla.

“For the past 22 seasons, Mets fans in the New York tri-state area and well beyond have enjoyed the best local radio broadcasts in baseball on the most powerful sports radio station in the nation,” said Dave Howard, Executive Vice President, New York Mets.  “We look forward to working with WFAN promotionally to enhance our connection with our fans, both old and new, and help WFAN maximize its partnership with the Mets.”

“WFAN is proud to continue our longstanding tradition of broadcasting New York Mets baseball,” said Mark Chernoff, Operations Manager, WFAN. “This was a banner year for the team as Mets excitement continued from Opening Day through the final day of the season.  We look forward to carrying the Mets from their new home at Citi Field as well as on the road in 2009 and beyond.”

Mets broadcasts have been a staple of WFAN’s marquee programming since the station’s inception in 1987.

About WFAN

Launched on July 1, 1987, The FAN was the nation’s first full-time sports formatted radio station and is the most listened to station of its kind.  Currently the flagship station of four New York-area professional sports franchises, including the N.Y. Mets, N.Y. Giants, N.J. Nets and N.J. Devils, WFAN also provides sports headlines with the “WFAN 20/20 Sports Update” at the top of the hour, 20 minutes past the hour, and 20 minutes before the hour.

Arbitron Inc. (NYSE: ARB) released on Oct 6 a series of analyses of the new September Portable People MeterTM radio ratings that highlight some of the successes of urban and Spanish-language stations across the eight new PPM^TM markets.

Arbitron today released radio audience estimates for the September 2008 PPM survey month (August 21-September 17) in New York, Los Angeles, Chicago, San Francisco, Nassau-Suffolk, Middlesex-Somerset-Union, Riverside-San Bernardino, and San Jose.

New York: The Steve Harvey Show on WBLS-FM Ties for Number One among Persons 25-54 in AM Drive
The audience for The Steve Harvey Show on WBLS-FM (owned by Inner City Broadcasting) is Number One in the September PPM report among Persons aged 25-54, a key target demographic.

Persons 25-54 AQH Share Ranker
New York Radio Metro
Monday-Friday 6am-10am
September PPM Survey Month (August 21-September 17)

How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 6.1 percent of all radio listening by Persons 25-54 in the New York Radio metro was to WBLS-FM.

Chicago: “Piolin por La Mañana” on WOJO-FM is Number One among Persons 18-34 in AM Drive
Univision Radio revamped its morning show on Radio La Que Buena 105.1 in Chicago, over the summer, moving “Piolin por La Mañana,” hosted by Eddie “Piolin” Sotelo, to WOJO-FM. The result: a steady increase in audience, earning a number one ranking in Morning Drive for the station’s target demographic – Persons aged 18-34 – during the September PPM survey month.

Persons 18-34 AQH Share Ranker
Chicago Radio Metro
Monday-Friday 6am-10am
September PPM Survey Month (August 21-September 17)

How to read: In the Morning Drive daypart, Monday-Friday 6am-10am, 8.9 percent of all radio listening by Persons aged 18-34 in the Chicago Radio metro was to WOJO-FM.

Riverside-San Bernardino: Spanish Adult Hits on KLYY-FM is Number One (Persons 25-54)
Radio José FM 97.5, Entravision Communications’ Spanish Adult Hits station in Riverside-San Bernardino, has been a consistent top performer among the key target demographic of Persons aged 25-54. In the July and August “pre-currency” reports, the station was Number Two and Number One respectively. In the September 2008 PPM Survey report, the station is a solid number one for the total broadcast week.

Persons 25-54 AQH Share Ranker
Riverside-San Bernardino Radio Metro
Monday-Sunday 6am-Midnight
September PPM Survey Month (August 21-September 17)

How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 8.8 percent of all radio listening by Persons aged 25-54 in the Riverside-San Bernardino metro was to KLYY-FM. Four of the top ten radio stations in the Riverside-San Bernardino metro program a Spanish-Language format.

San Francisco: Hip-Hop/R&B on KMEL-FM is Number One (Persons 18-34)
106 KMEL, the Clear Channel Communications Hip-Hop and R&B station in San Francisco, has been a consistent top performer among the target demographic of Persons aged 18-34 in the PPM radio ratings. In the July and August “pre-currency” reports and in the September 2008 report, the station was a solid number one for Persons aged 18-34 for the total broadcast week.

Persons 18-34 AQH Share Ranker
San Francisco Radio Metro
Monday-Sunday 6am-Midnight
September PPM Survey Month (August 21-September 17)

How to read: For the total broadcast week, Monday-Sunday 6am-Midnight, 10.8 percent of all radio listening by Persons aged 18-34 in the San Francisco metro was to KMEL-FM.

Also in the top 5 among Persons aged 18-34 in San Francisco: KSOL-FM, Estéreo Sol 98.9-99.1 FM, the Univision Radio Mexican Regional station; KYLD-FM, WILD94.9, the Party Station, owned by Clear Channel and KRZZ-FM, 93.3 LA RAZA, a Mexican Regional outlet owned by Spanish Broadcasting System.

Listening levels by African-Americans and Spanish-Dominant Hispanics are highest of all groups across new Portable People Meter radio markets

Persons Using Radio Ratings
Monday-Sunday 6am-Midnight
Persons age 12 and older

How to read: In New York, the average audience in any quarter hour Monday-Sunday 6am-Midnight consists of 11.9 percent of all African Americans in the market, 9.6 percent of all Hispanics and 9.2 percent of all Others (non-black, non-Hispanic persons).

About the Portable People Meter
The Arbitron Portable People Meter system uses a passive audience measurement device – about the size of a small cell phone – to track consumer exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPM device can track when and where they watch television, listen to radio as well as how they interact with other forms of media and entertainment.

The PPM detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers and distributors. At the end of the day, the meter is placed in a docking station that extracts the codes and sends them to a central computer. The PPM is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.

About Arbitron
Arbitron Inc. (NYSE: ARB) is a media and marketing research firm serving the media – radio, television, cable, online radio and out-of-home – as well as advertisers and advertising agencies in the United States. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron provides additional media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by a world-renowned research and technology organization located in Columbia, Maryland. Arbitron’s executive offices are located in New York City.

###

Portable People Meter^TM and PPM^TM are marks of Arbitron Inc.

Arbitron Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements regarding Arbitron Inc. and its subsidiaries in this document that are not historical in nature, particularly those that utilize terminology such as “may,” “will,” “should,” “likely,” ”expects,” “anticipates,” “estimates,” “believes,” or “plans,” or comparable terminology, are forward-looking statements based on current expectations about future events, which we have derived from information currently available to us. These forward-looking statements involve known and unknown risks and uncertainties that may cause our results to be materially different from results implied in such forward-looking statements. These risks and uncertainties include, in no particular order, whether we will be able to:

• successfully implement the commercialization of our Portable People Meter^TM service;
• successfully maintain industry usage of our services in light of governmental regulation, legislation, litigation, activism or adverse public relations efforts prompted by various industry groups and market segments;
• successfully design, recruit and maintain PPM panels that appropriately balance research quality, panel size and operational cost;
• complete the Media Rating Council (“MRC”) audits of our local market PPM ratings services in a timely manner and successfully obtain and/or maintain MRC accreditation for our audience measurement business;
• renew contracts with large customers as they expire;
• successfully execute our business strategies, including entering into potential acquisition, joint-venture or other material third-party agreements;
• effectively manage the impact, if any, of any further ownership shifts in the radio and advertising agency industries;
• respond to rapidly changing technological needs of our customer base, including creating new proprietary software systems and new customer products and services that meet these needs in a timely manner;
• successfully manage the impact on our business of any economic downturn, generally, and in the advertising market, in particular;
• successfully manage the impact on costs of data collection due to lower respondent cooperation in surveys, privacy concerns, consumer trends, technology changes and/or government regulations; and
• successfully develop and implement technology solutions to measure new forms of audio content and delivery, multimedia and advertising in an increasingly competitive environment.

There are a number of additional important factors that could cause actual events or our actual results to differ materially from those indicated by such forward-looking statements, including, without limitation, the risk factors set forth in the caption “ITEM 1A. — RISK FACTORS” in our Annual Report on Form 10-K for the year ended December 31, 2007, and elsewhere, and any subsequent periodic or current reports filed by us with the Securities and Exchange Commission.

In addition, any forward-looking statements contained in this document represent our estimates only as of the date hereof, and should not be relied upon as representing our estimates as of any subsequent date. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if our estimates change.

Arbitron Inc. (NYSE: ARB) released its September 2008 RADAR^® radio network audience reports (RADAR 98), covering the period June 28, 2007 to June 25, 2008, which includes PPM^TM and diary respondents.

In addition to the Persons 12+ rankings released each quarter, Arbitron posts RADAR Radio Network Ratings for Persons 18-49 and Persons 25-54 on its Web site at:

http://www.arbitron.com/national_radio/radar98_network_rankings.htm

RADAR 98, the standard currency for national network ratings, marks an increase in sample size to more than 275,000 respondents.  By December 2008, Arbitron plans to increase the sample size to 300,000 respondents. This is part of a continuing sample increase initiative and is in line with Arbitron’s commitment to enhance the quality of its RADAR service and ensure more granular information is available to clients by demographics, dayparts and by individual markets in the Top 150 DMA^®s.

Selected Audience Results from RADAR 98

During the RADAR 98 survey period, 72 percent of U.S. consumers ages 12+ heard one or more network radio commercials in the course of a week. Among the prime audience demographics sought by advertisers, the commercials aired on the 58 radio networks reached:

• 73 percent of Persons 18+
• 72 percent of Persons 35+
• 74 percent of Persons 18-49
• 74 percent of Persons 25-54

RADAR 98 September 2008 Network Rankings
Audiences to All Commercials ##

All Broadcasts Mon-Sun 6AM-12Mid

Persons 12+/Total U.S.

NOTES: See program listings for programs included in and excluded from dayparts;
xb indicates no broadcasts in one or more component dayparts;

## Indicates the audience estimates produced may be based on a combination of PPM and Diary respondents.  See the RADAR Reference Guide for more information. 

Inclusion of PPM data into RADAR estimates

The RADAR 98 September 2008 release is the fourth RADAR release to include both PPM and diary respondents. The PPM data included in the RADAR 98 release are from the Houston-Galveston and Philadelphia Metro markets for the Summer 2007, Fall 2007, Winter 2008 and Spring 2008 surveys. Because RADAR audience estimates are based on four quarterly surveys, the PPM respondents for Houston-Galveston and Philadelphia account for 100 percent of those Metro market’s audience estimates. The RADAR reference guide is available on our Web site at: http://www.arbitron.com/downloads/R98_refguide.pdf

RADAR (Radio’s All Dimension Audience Research) measures network commercial audiences by merging radio listening information with clearance data for broadcasts and commercial exposures. That is quarter-hours of radio usage as reported by respondents are matched with program and commercial clearances provided by the radio networks for each station carrying the programming. The 58 measured networks are operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One Radio Networks.

For a more detailed description of each of the RADAR networks, go to http://www.arbitron.com/national_radio/radar_networks.htm.

About Arbitron

Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter^TM, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.

###

Portable People Meter^TM and PPM^TM are marks of Arbitron Inc.

RADAR® is a registered trademark of Arbitron Inc.

DMA® is a registered service mark of Nielsen Media Research Inc., and is used pursuant to a license from Nielsen Media Research, Inc.

Arbitron released the preliminary findings from RADAR® 97, the standard currency for national network radio ratings. Below are some of the key demographic findings from the new RADAR results that advertisers look for when placing their ad buys.

Ninety-six percent of adults age 18-49 with a college degree and an annual household income of $50,000 or above tune into radio over the course of a week. RADAR Network affiliates (which account for over 50 percent of all radio stations) reach 85 percent of this coveted demographic. They also reach 85 percent of adults 25-54 in households with a college degree and an annual household income of $75,000 or above.

While the trend in radio shows fewer young listeners ages 12-17, network radio reaches the ad elusive and media multi-taskers, adults 18-34. Overall, RADAR networks reach nearly 83 percent of all radio listeners ages 12+, these same networks reach 84 percent of listeners ages 18-34.

Radio Has Strength and Stability

Radio reaches more than 235 million listeners over the course of the week according to the RADAR 97 June 2008 Radio Listening Estimates. This number is up from RADAR 93 estimates of one year ago. The 7,400+ RADAR Network Affiliated stations reach 83 percent of all people aged 12 and over.

RADAR Network affiliates have consistent delivery with reaching the key young and adult demographics that advertisers target; they reach 84 percent of adults 18-34 and nearly 85 percent of adults 25-54. They also reach almost 85 percent of adults 18-49.

Radio Has Universal Appeal

The diversity of formats in radio attracts advertiser-coveted demographics in both Black Non-Hispanic and Hispanic persons.

• Ninety-four percent of Black Non-Hispanic persons and 95 percent of Hispanic persons, age 12 and older tune into radio over the course of a week.
• Radio reaches 95 percent of Black Non-Hispanics and 96 percent of Hispanics age 25-54 over the course of a week.

Radio Reaches the Educated and Affluent

Radio reaches 94 percent of college graduates age 18+. Ninety-six percent of adults 18-49 with a college degree and an annual income of $75,000 or more tune into radio over the course of a week. 

On Tuesday, June 24, 2008, Arbitron will release the complete RADAR 97 Radio Network Audience Report results. RADAR is the standard currency for national network radio ratings, measuring 58 individual radio networks. These networks are operated by ABC Radio Networks, American Urban Radio Networks, Crystal Media Networks, Dial Global Inc., Jones MediaAmerica Inc., Premiere Radio Networks, United Stations Radio Networks and Westwood One Radio Networks. The RADAR 97 survey marks the first collection of data from United Stations Radio Networks.

The sample size for RADAR 97 has been increased to more than 250,000 respondents. This continues the sample increase initiative; this larger sample ensures more stability for key demographic estimates, dayparts and Market-by-Market Analysis reports, which reports the Top 125 DMAs® for the first time in RADAR 97.

About Arbitron

Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People MeterTM, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.

Arbitron Inc. announced on May 29 that Sandusky Radio, owner of 10 stations in the Seattle and Phoenix markets, has signed multi-year contracts for Portable People MeterTM radio ratings services.

Five stations are licensed in Phoenix including KDKB-FM, KDUS-AM, KSLX-FM, KUPD-FM and KAZG-AM. These join the five stations announced last week in Seattle (KIXI-AM, KQMV-FM, KKNW-AM, KWJZ-FM and KRWM-FM). These agreements will take effect as and when Arbitron commercializes the new audience ratings technology in Phoenix and Seattle.

Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.

Arbitron Inc. announced on May, 6 that The Radio Research Consortium (RRC, Inc.) has signed a multi-year contract for syndicated radio ratings services in all radio markets that Arbitron measures in the United States.The agreement covers both diary and Portable People Meter^TM measured markets, and is effective immediately. Under the agreement, Arbitron will provide Portable People Meter based ratings in each of the top 50 US local markets as and when it commercializes the service in such market.

The Radio Research Consortium will sublicense Arbitron radio ratings data to Non-commercial radio stations and their supporting organizations.

“The Radio Research Consortium is pleased to continue its history of providing Arbitron estimates to non-commercial radio stations nationwide,” said Joanne Church, President, RRC, Inc. “We are excited about exploring the potential of the PPM methodology, especially its utility in measuring the public service component of non-commercial media programming.”

“Public radio provides unique programming to a large audience,” said Vincent A. Gardino, Executive Director of Underwriting/Radio & Digital Media, WNYC-AM/FM. “As an industry, we are accountable to our underwriters and sponsors. Having ratings data broadly available to all non-commercial radio stations will allow us to demonstrate the value of these stations as well as help us develop better programming to reach our communities.”

Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.

About the Arbitron Radio Diary 
For more than 40 years, the Arbitron diary has been the most successful audience measurement tool in radio, reliably tracking audiences for more than 13,000 stations broadcasting in the United States as well as Canada and Mexico.

The Arbitron Local Market Radio diary services have been accredited by the Media Rating Council since 1968.

The Arbitron diary methodology has evolved significantly over the past four decades. Arbitron has continuously re-worked the diary to:

• Improve the instructions to motivate better compliance and return 
• Enhance the layout for more accurate and complete entries 
• Expand the collection of consumer and lifestyle information to assist local advertisers 
• Update the appearance and functionality to keep pace with the consumer, media and marketing environment.

As Arbitron brings electronic measurement to radio in the top 50 markets, the company intends to maintain and enhance its diary service as an effective and affordable system of radio audience measurement for medium and small markets.

About the Portable People Meter 
The Arbitron Portable People Meter^TM system uses a passive audience measurement device – about the size of a small cell phone – to track consumer exposure to media and entertainment, including broadcast, cable and satellite television, terrestrial, satellite and online radio as well as cinema advertising and many types of place-based electronic media. Carried throughout the day by randomly selected survey participants, the PPMTM device can track when and where survey participants watch television, listen to radio as well as how they interact with other forms of media and entertainment.

The PPM device detects inaudible codes embedded in the audio portion of media and entertainment content delivered by broadcasters, content providers, and distributors. The PPM device is equipped with a motion sensor, a patented quality control feature unique to the system, which allows Arbitron to confirm the compliance of the PPM survey participants every day.

About The Radio Research Consortium
The Radio Research Consortium, Inc. is an independent, not-for-profit research firm committed to providing audience data to non-commercial radio stations. The RRC contracts with Arbitron, Inc. to produce local market audience estimates. Founded in 1981 by Tom Church as a 14-member alliance, RRC subscribers have grown to number over 600 public radio stations and more than 100 religious non-commercial broadcasters. In addition to serving radio station managers, programmers, development professionals and underwriting personnel, our clients consist of radio program producers, distributors and networks. Our customer roster also includes The Corporation for Public Broadcasting, National Public Radio, and Public Radio International, among others.

About Arbitron 
Arbitron Inc. is a media and marketing research firm serving radio broadcasters, cable companies, advertisers, advertising agencies and outdoor advertising companies. Arbitron’s core businesses are measuring network and local market radio audiences across the United States; surveying the retail, media and product patterns of local market consumers; and providing application software used for analyzing media audience and marketing information data. The Company has developed the Portable People Meter, a new technology for media and marketing research.

Through its Scarborough Research joint venture with The Nielsen Company, Arbitron also provides media and marketing research services to the broadcast television, newspaper and online industries.

Arbitron’s marketing and business units are supported by its research and technology organization, located in Columbia, Maryland. Its executive offices are located in New York City.

###

Portable People Meter^TM and PPM^TM are marks of Arbitron Inc.