The Nielsen Company released on January 23rd its annual Guide to the Super Bowl, which showcases a full range of consumer and media information about the most anticipated marketing event in the U.S. This year’s matchup between the Arizona Cardinals and the Pittsburgh Steelers is scheduled for February 1 in Tampa, FL.Among the key findings from Nielsen:

• TELEVISION: Last year’s tilt between the Patriots and the Giants was viewed by a record 97.5 million people nationwide. As expected, the Super Bowl was the most-watched TV broadcast in 2008.

• ADVERTISERS: The cost of a 30-second spot in last year’s Super Bowl was $2.7 million. Total spending for the game reached over $195 million. Anheuser-Busch bought the most commercial time (4 minutes total). The highest-rated commercial minute was the Victoria’s Secret spot at 9:44pm, seen by 103.7 million viewers. The most-liked ad was produced by the NFL. The most-recalled ad was produced by FedEx.

• ONLINE: Super Bowl advertisers saw a 24 percent jump in Web traffic the day after last year’s Super Bowl. The Pepsi commercial featuring Justin Timberlake gathered the most Internet buzz.

• MUSIC AND MOVIES: In the week following Tom Petty & the Heartbreakers’ halftime performance last year, sales of their “Greatest Hits” album jumped 196%. Petty’s “Anthology: Through the Years” album jumped 240% that same week. Box office sales on the weekend of Super Bowl Sunday show notable decline. The NFL Super Bowl XLII DVD was the #1 selling sports DVD in 2008.

• SNACKS AND BEER: The Super Bowl is the 8th-largest beer-selling event each year. Markets with hometown teams involved in the big game are more likely buy more beer. Potato chips are the snack of choice at Super Bowl parties, but tortilla chips are quickly gaining.

• CONSUMER TRENDS: There’s a softer side to football fans. People identifying themselves as avid NFL fans outpaced total U.S. spending in skin care by 74% from 2005 to 2007. NFL fans are also more likely to own hi-tech electronic items than the average adult.

• DEMOGRAPHICS: About 138 million adults - or more than 60% of the adult population in the U.S. - are NFL fans. The league is slightly more likely to attract fans from higher education and income brackets. Fans are also generally more physically active than the average American.

For more details and analysis, please see the full downloadable news release.

For additional advertising and media trends, visit Nielsen’s blog at: http://blog.nielsen.com/nielsenwire/.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

Advertising Age (AdAge) magazine announced on January 19th that it has named TBWA Worldwide as its 2008 Global Agency of the Year, recognized TBWA’s President and CEO Tom Carroll as Executive of the Year and placed TBWA\Chiat\Day 2nd on its exclusive A-List of top agencies in the United States.

Tom Carroll, President & CEO TBWA Worldwide said of TBWA’s recognition, “Over the last 10 years, under the leadership of Jean-Marie Dru and Lee Clow, we have been delivering both ‘Disruptive’ and creative ideas in a truly global and inclusive culture. Our objective is to bring out the best in our clients and their brands. Fortunately for us they want and expect TBWA to create work that gets us this kind of recognition. Thanks for noticing.”

In its selection of TBWA Worldwide, AdAge noted: “TBWA is our Global Agency of the Year because its uncommon success in marrying global scale with tremendous creativity.” AdAge further noted that, “A company that grew up as a confederation of independent states could really behave as a network… Judging by the Visa win; its success in assembling a new agency to win the Adidas’ digital business; its respectable revenue growth in a tough climate; and its continued creative excellence in a number of international markets, TBWA has done just that. That’s why it’s Advertising Age’s Global Agency of the Year for 2008.”

In recognizing Tom Carroll AdAge noted that, “The person who best embodied the spirit of leadership in the agency business is Tom Carroll.” AdAge went on to say that he is “Fit to run a relevant-as-it-gets global network;” and, “What really set Tom apart last year was his commitment to improving the ad business when so many of his peers were afraid to do so.”

Carroll said of being recognized as Executive of the Year, “I am fortunate to be part of a company with incredibly talented people in every corner of the world. This recognition is a reflection of the passion that everyone in the network has for the work we do.”

Carroll said of being recognized as Executive of the Year, “I am fortunate to be part of a company with incredibly talented people in every corner of the world. This recognition is a reflection of the passion that everyone in the network has for the work we do.”

TBWA\Chiat\Day was also recognized 2nd in AdAge’s Agency A-List noting that,” “The shop poured on about a billion dollars in billings in 2008, winning major marketing accounts for such storied brands as Pepsi, Gatorade and Visa, and grew revenue 4% globally and 3% in the U.S., numbers that likely will see Tom Carroll’s shop climb the Ad Age tables from its current position as the 10th-largest agency in the U.S. Yet, unlike many of the agencies it now rivals in size, TBWA still appears to breed creativity rather than killing it in the quest for scale.”

TBWA Worldwide was also recognized by Adweek magazine as it Global Agency of the Year for 2008.

AdAge first began recognizing agency networks in 1998 previously naming TBWA Worldwide as it Network of the Year in 2004. Network of the Year is judged in four categories: Net growth (business wins and substantial organic account expansion/contraction); agency management (hires, restructures, substantial new initiatives, operational or strategic change); creative quality (both excellence in traditional creative and creative innovation, such as new ways agencies have engaged consumers); marketing effectiveness (achieving substantive measurable results for clients).

PepsiCo announced on November 17 it has selected TBWA\Chiat\Day Los Angeles as its communications agency for the Pepsi brand in the United States and Arnell as its design agency for brand identity and packaging innovation for Pepsi as well as other signature brands.

“The enduring success of this 110-year-old brand is grounded in its ability to always remain at the core of popular culture. We decided to appoint TBWA\Chiat\Day to refresh Pepsi’s communications across multiple consumer
touch points and to reinvigorate Pepsi’s legacy of leading-edge advertising. This is fully complementary with our ongoing relationship with Arnell who has created the new Pepsi identity and packaging and is responsible for the ongoing design
and brand identity development,” said Dave Burwick, CMO, PepsiCo North America Beverages. “We are happy to continue our relationship with BBDO on several core businesses such as Pepsi Max, Mountain Dew, AMP Energy and
the North American Coffee Partnership. This move does not affect their responsibility for Pepsi and other brands outside the United States.”

TBWA/Chiat/Day, BBDO and Arnell are all part of the Omnicom group of agencies.

About PepsiCo Americas Beverages
One of three worldwide operating sectors of PepsiCo, Inc. (www.pepsico.com), Purchase, N.Y.-based PepsiCo Americas Beverages (PAB) encompasses the company’s beverage businesses in the United States, Canada and Latin America. Its brands include Aquafina, Dole, Gatorade, IZZE, Manzanita Sol, Mountain Dew, Mug, Naked Juice, Pepsi, Propel, Sierra Mist, Slice, SoBe, Tava, and Tropicana, as well as 7UP in Canada and Latin America. PAB also makes and markets North America’s best-selling ready-to-drink iced teas and coffees via joint ventures with Lipton and Starbucks. For more information, visit www.pepsico.com and www.pepsiproductfacts.com.

About TBWA\Chiat\Day
TBWA\Chiat\Day is part of TBWA Worldwide, TBWA Worldwide (www.tbwa.com) creates Disruptive ideas for global clients, including ABSOLUT, adidas, Apple, Beiersdorf, Henkel, Infiniti, Mars, McDonald’s, Michelin, Nissan, Pernod Ricard, Pioneer, Samsonite, Standard Chartered Bank, Singapore Airlines, Sony PlayStation and Visa. TBWA is one of the fastest-growing networks in the Top- Five, and was named by ADWEEK as Global Agency Network of the Year and the most-awarded Agency Network by Creativity magazine in 2007. TBWA has 258 offices in 75 countries, and approximately 11,000 employees worldwide.

The Nielsen Company expanded on Sept 18 its suite of out-of-home media measurement services to cover the $1.3 billion advertiser-based video network business. The new service - Nielsen On Location Media - will provide syndicated reporting for advertiser-backed video networks in health clubs, gas stations, hotels, retail outlets, amusement parks, arenas, on airplanes, and other commercial locations that are estimated to have combined revenues of $1.3 billion.IdeaCast’s Health Club TV is the first Nielsen On Location Media report and covers advertising in the network’s 1,000 health clubs across the U.S. Nielsen has recently released January through July 2008 data for IdeaCast to its Advertiser and Agency clients. Other networks that have committed to syndicated reports from Nielsen On Location Media include:

• Gas Station TV (GSTV), the largest provider of TV at the pump in more than 425 U.S. cities, including all top 12 media markets.  GSTV engages customers with exclusive news and entertainment content from CBS, sports from ESPN, local weather from AccuWeather and marketing messages that can be tailored to the station and time of day. Reports for Gas Station TV are now available for April, May and June.
• The Hotel Networks is extending its Nielsen partnership and is now providing sponsored VOD content and advertising in more than 1 million hotel rooms. It currently delivers ten premium cable channels (as a package) to upscale and luxury hotel rooms across the U.S. and sells both the national and local advertising availabilities on each network.
• Arena Media Network, a national sports and entertainment media company, that provides live programming and advertising on hundreds of strategically placed, high-definition digital displays in arenas and stadiums throughout the United States
• Buzztime offers interactive entertainment distributed in approximately 3,700 restaurants, sports bars and pubs throughout North America.
• OnSpot, a digital high-definition network with more than1200+ television screens in Simon Malls, throughout the top 20 DMAs delivering continually refreshed program content and digital advertising where consumers watch and transact.
• IdeaCast Airline TV which delivers both advertising and entertainment content to passengers through seatback TV screens, enabling marketers to interact directly with frequent travelers and mobile business professionals throughout the flight.

The Nielsen On Location Media reports are expected to help the out-of-home video network business quantify and monetize the value of its advertising. The development of these standardized reports with industry-wide metrics was done in consultation with agencies and advertisers, the video networks and their trade organization, the Out-of-Home Video Advertising Bureau (OVAB)

“These Network reports will utilize a hybrid methodology that will incorporate Nielsen InStore traffic estimates or real world “verifiable truths” where possible”, said Paul Lindstrom Senior Vice President Nielsen On Location Media. “This real world information such as set-top box data from hotels, health club membership swipes, gas pump transactions, ticket sales, and interactive plays will be combined with demographic data in a patent pending process that will ground the data and let us and our clients take advantage of the new digital world.”

“In much the same way that Turner worked with Nielsen to launch cable television audience measurement nearly 30 years ago, IdeaCast is proud to take a leadership role in offering audience measurement for the away-from-home video medium, essentially shifting the paradigm for our industry,” said Jason Brown, President of Sales & Marketing, IdeaCast. “Our work with Nielsen ensures that clients and agencies can see the value of advertising on the myriad screens emerging outside the home that target consumers on the go. We look forward to working with Nielsen on Location Media to issue Pocketpieces® for our other networks, including Airline TV and Six Flags TV.”

“The Out-of-Home Video Advertising Bureau (OVAB) recognizes the importance of our industry providing advertisers and agencies with consistent and comparable audience metrics.   To realize this goal, we have developed the OVAB Audience Metrics Guidelines in collaboration with networks, agencies and research providers.” said Suzanne Alecia, President of the OVAB.  “It is important for the networks and their research providers to follow these Guidelines so we are pleased that one of the most recognized brands in media measurement is providing a solution that is intended to be consistent with them.”

The Nielsen On Location Media reports will be distributed to all interested Nielsen agency clients for use in planning, buying and evaluating the medium. These reports will:

• Define standard Nielsen’s metrics for location-specific video networks

• Establish report formats that will be common to all Nielsen measured networks

• Bring dynamic measurement with updated reporting

• Provide analytics to support analysis, planning, buying and post-buy evaluation of location-specific video networks

Nielsen On Location Media will draw upon the resources and information assets of Nielsen Strategic Media Research, which has conducted custom studies for individual location-based video networks for more than 20 years. These reports will be standardized with common metrics and will be available for all interested clients. Previously custom reports were proprietary to the client and not generally provided to advertisers and agencies for evaluation.

Nielsen On Location Media joins other Nielsen services that measure media outside the home, including:

• Nielsen InStore, which provides a comprehensive overview of all the in-store and marketing vehicles that affect shopping decisions in a retail store. Within the retail environment, Nielsen InStore will be the primary research driver and is the source of the traffic data that is used for this client group.
• The Nielsen - IMMI Out-Of-Home measurement service which measures viewing to traditional television programming outside the home. IMMI provides panel members with a mobile phone, asking them to carry it with them wherever they go. The mobile phone is equipped with a technology that creates digital signatures of the television audio to which it has been exposed. IMMI then matches these with audio signatures collected by IMMI from actual telecasts. The Nielsen IMMI service is not location specific.
• Nielsen Outdoor, which measures billboard advertising with patented electronic meters using Global Positioning System technology.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, and Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA.

Advertising spending for the first quarter of 2008 remained essentially flat compared to the same period last year, according to preliminary figures released by Nielsen Monitor-Plus, the competitive advertising information service of The Nielsen Company.Advertising was mixed across media with gains in some mediums and declines in others. Overall despite a continued softening of the economy, several media and companies are showing healthy growth in advertising for this quarter. Advertising in National Sunday Supplements saw the largest growth, with an increase of 19.2% over Q1 2007, while Local Sunday Supplements fared worst among the 17 media tracked by Nielsen, declining by 13.5% compared with the same period last year.

Cable TV (+12.9%), Network Radio (+10%), Outdoor (+2.9%) enjoyed healthy advertising growth in Q1 2008, compared with Q1 2007. In television, programming and networks targeting African American and Hispanic viewers grew 12.9% and 7.7% respectively.

Internet advertising impressions grew by 14.7% in the first quarter of 2008 over the same period in 2007. Sponsored search link advertising drove overall growth, and rich media led growth in the display category.

Among online advertisers, the health and telecommunications industries posted strong increases in sponsored search link impressions, up 108% and 80% respectively. Hardware and electronics advertisers drove results in display impressions with 65% growth, followed by automotive and consumer goods companies, who posted increases of 45% and 42% respectively.

Financial services companies, historically among the largest online advertisers, decreased investment during the period in both sponsored search impressions, down 15%, and display impressions, down 13%.

Category Spending

Spending for the 10 largest advertising categories reached just over $10 billion in the first quarter of this year, 0.47% less than the same period last year. Most product categories showed increased spending, with the exception of Automotive (-8.32%), Motion Picture (-1.14%), Department Store (-0.44%), and Telephone Services-Wireless (-0.38%).

The Direct Respond Product category had the largest percentage increase in advertising spending, at just over 16%. At the other end of the spectrum, the Automotive category, though it remained the top category spender, showed the largest percentage decrease (-8.32%) from the same period last year.

Advertiser Spending

Advertising spending by the top 10 companies for the first quarter 2008 reached just over $4 billion - up slightly (+1.2%) from $3.96 billion during the same time period in 2007. Half of the top 10 advertisers increased their budgets from Q1 2007 to the first quarter of this year, while the other half showed decreases.

PepsiCo Inc., which increased ad spending from $253 million in the first quarter of 2007 to $354 million in Q1 2008, had the largest percentage increase (+39%). The company showed especially significant increases in advertising expenditures for its beverages, including APM, Pepsi Max, G2, Gatorade (including the release of Gatorade Tiger), Propel water, and Sobe Life Water.

Procter & Gamble, the quarter’s largest advertiser, also increased ad spending significantly (+20%). P&G’s Olay, Gillette, Cover Girl, Crest, and Dawn product lines all showed significant growth in ad expenditures. Ad spending for P&G’s osteoporosis drug, Actonel, also increased.

At the other end of the spectrum, Ford Motor Co., which cut its advertising budget from approximately $446 million in Q1 2007 to $330 million in the first quarter of this year, showed the largest percentage decrease in ad spend (-26%). Although Ford significantly cut advertising expenditures for larger trucks, SUVs, and cars, such as the Ford F-Series, Expedition, Land Rover, Cadillac, it actually increased ad spending for small cars, like the Focus from Q1 2007 to Q1 2008.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (Nielsen Online), mobile media (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

Microsoft Corp. announced on June, 17th the acquisition of Navic Networks, a leading provider of television advertising solutions. Navic’s technologies include sophisticated campaign management tools that use relevant data to optimize the delivery and placement of targeted interactive television media and through Admira provide a unified ad network for targeting audiences across television advertising inventory. With the addition of Navic solutions, Microsoft’s comprehensive advertising platform will be able to facilitate enhanced digital advertising across online and offline environments.“Television media represents the largest percentage of advertisers and agencies’ media budget today,” said Brian McAndrews, senior vice president of the Advertiser and Publisher Solutions Group at Microsoft. “Together, Navic and Microsoft will deliver addressable television advertising solutions to help our partners better manage media spend by increasing advertiser reach and ROI, and maximizing publisher yield on television advertising.”

Together, Microsoft and Navic plan to consult and work with the key constituents in the television advertising industry to better understand how its campaign management and advertising platforms for digital television can help advertisers, content owners and distributors maximize yield and achieve their media objectives.

“Viewers across North America are engaging with relevant advertising and interacting with their TVs in ways never before possible. Joining forces with Microsoft will enable our common vision of addressable television advertising solutions to continue to flourish and better meet the needs of our industry partners,” said Chet Kanojia, CEO of Navic Networks. “While our current business relationships will continue to grow, we look forward to extending our technology into a vast array of new markets and software solutions.”

With this acquisition, Navic Networks becomes a wholly owned subsidiary of Microsoft and will join Microsoft’s Advertiser and Publisher Solutions (APS) Group, the group responsible for Microsoft’s comprehensive advertising platform that spans all digital media including television and video advertising. The APS Group includes Atlas, a pioneer of Video-On-Demand advertising solutions.

About Navic

Navic Networks is the leading addressable advertising and interactive television technology provider to the cable and direct broadcast satellite television industry. Navic provides sophisticated tools that use real-time audience measurement data to optimize the delivery and placement of targeted interactive media. Navic’s patented technology powers addressable advertising and interactive television applications on over 35 million digital set-top boxes in North America. Navic Networks is a privately held corporation headquartered in Waltham, Mass. For more information, visit http://www.navic.tv/.

About Microsoft Advertising

Microsoft Advertising provides world-class advertising tools and solutions for digital advertisers and publishers to drive brand and consumer engagement. The portfolio includes all our digital advertising businesses: our global media network that includes MSN, Windows Live, Microsoft Office Live, Xbox, Microsoft Live Search, Facebook and more, and our global technology platforms and tools that include Atlas, AdECN Inc., Microsoft adCenter, DRIVEpm, Massive Inc. and ScreenTonic, which together create engaging digital advertising experiences for their consumers. Microsoft Advertising helps make buying and selling media simple, smart and more cost-effective across media and devices in the Microsoft network of properties and beyond, which spans 42 markets globally and 21 languages. Visit http://advertising.microsoft.com for more information.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Havas and McKinney announced today that McKinney’s management has acquired 100% interest in the agency from Havas.

“We’ve enjoyed a very cordial and autonomous working relationship with Havas and are proud of the contributions we have delivered to them,” said Brad W. Brinegar, McKinney chairman and CEO. “But we have long wished to be able to compete as an independent agency, and we were thrilled when this opportunity presented itself.”

“The strength of the McKinney brand and its strong performance has made it a valued part of Havas,” said Fernando Rodés Vilà, Havas CEO. “We are increasing our focus on our core global brands, Euro RSCG, Havas Media and Arnold, so this is a good time to act on the interest Brad and his team have long expressed to own the agency. This sale is beneficial for both parties. We wish Brad and his entire team continued success.”

“My hope is that with the move, McKinney’s clients will feel an even greater sense of entrepreneurial commitment to their success,” added Brinegar. Brinegar will remain chairman and CEO of the agency he joined in 2002. Joining him as partners and in constituting the board of McKinney are Jeff Jones, president; Andrew Delbridge, chief strategy officer; Joni Madison, chief operating officer; Jonathan Cude, chief creative officer; Tim Jones, chief financial officer; Jeremy Holden, director of account planning; Doug Holroyd, director of connection planning; John Newall, group account director and director of strategic
alliances; Janet Northen, director of agency communications; Jim Russell, director of digital strategy and Ellen Steinberg, group creative director.

About McKinney
McKinney is an advertising agency pioneering the art and science of building strong emotional and transactional connections through rich, engaging conversations between brands and their best prospects. Founded in 1969, the Durham, NC-based agency has created some of the most innovative integrated marketing communications programs, including Audi of America’s Art of the H3ist, Travelocity’s Roaming Gnome, the Polaris CEO Duel and the launch of the
Sony Bravia LCD TV.

Winner of Creativity Magazine’s Campaign of the year in 2006 and one of the top EFFIE-winning agencies for the past five years,
McKinney’s work is also recognized by the Cannes Advertising Film Festival, the New York Andy Awards, the One Show and the
Interactive Advertising Bureau’s MIXX Awards. McKinney ranks third among U.S. media and creative agencies for media innovation awards for 2006-2007. The agency is the only two-time winner of the Yahoo! Creative Summit; in 2006, CyberWon ranked McKinney 7th in the US and 34th in the world for interactive awards; and the agency is one of only two, two-time gold winners of the AAAA’s Jay Chiat Planning Awards. McKinney’s clients include Brown-Forman Corporation brands including Bonterra, Chambord, Sonoma Cutrer, Southern Comfort and Tuaca; Coldwell Banker, Major League Gaming, The NASDAQ Stock Market, Partnership for a Drug-Free America, ProShares, Qwest Communications, Travelocity, Virgin Mobile USA and Virgin Atlantic Airways. McKinney was advised by AdMedia Partners, an independent merger and acquisition advisory firm based in New York City that provides M&A services to digital and traditional media, marketing and information businesses.

About Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas
operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and
Barcelona respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide
Partners. A multicultural and decentralized Group, Havas is present in more than 75 countries through its network of agencies and
contractual affiliations. The group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people.

On June 4, Yahoo! Inc. and Havas Digital, one of the world’s leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital.Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. AMP! from Yahoo! is due to roll out beginning with members of the Newspaper Consortium in Q3 2008. This important relationship will also include a partnership between Yahoo! and Havas Digital’s Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate Exchange participation.

“By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit of our clients. The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale,” said Don Epperson, chief executive officer of Havas Digital. “Yahoo!’s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner.”

“Yahoo! is proud to partner with Havas Digital in driving online marketing leadership,” said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!. “The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients. Havas Digital is a forward looking agency that we’re pleased to be working with at multiple levels.”

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton, creative interactive network quickly expanding around the globe; Uncommon, direct marketing specialist in Spain; One-to-One, specialized CRM solution in Portugal; and N2, offering digital strategy services in France. Havas Digital is the second largest interactive media company according to RECMA (RECMA Interactive Report - Oct. 2007). Please check www.havasdigital.com for more information.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo!’s collaboration with Havas Digital (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!’s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned implementations of the collaboration described might be delayed, might not ultimately be implemented, or if implemented might not be successful; and that the anticipated benefits to Yahoo!, Havas Digital, the Right Media Exchange, marketers and consumers might not be realized. More information about potential factors that could affect Yahoo!’s business and financial results is included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2007 and Quarterly Report on Form 10-Q for the quarter ended March 31, 2008, which are on file with the SEC and available at the SEC’s website at www.sec.gov.

Los Angeles-based agency TBWA\Chiat\Day and its client PEDIGREE� food for dogs is the winner of Magazine Publishers of America�s (MPA) 2008 Kelly Award Grand Prize for outstanding magazine advertising, it was announced on June 4 at the second annual virtual Kelly Awards presentation on www.kellyawardsgallery.org. Furthermore, Ogilvy & Mather was awarded the Gold Kelly for Dove�s �Pro-Age� campaign, while BBDO NY received the Silver Kelly for Aquafina�s �Water Brings Things to Life� campaign.

The Kelly Awards are bestowed annually to agency creative teams and advertising clients whose magazine campaigns demonstrate both creative excellence and campaign results. The top three winners among all entries are awarded the $100,000 Grand Prize, as well as the Gold and Silver Kelly Awards. In addition, the Kelly Awards honor campaigns that excel in individual categories: Best Magazine Ads by Size, Best Integrated Campaign and Best Public Service Campaign.

�We are proud to present this year�s Kelly Award winners, exceptional examples of how magazines can deliver advertisers� messages creatively and effectively,� said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, MPA. �We are also excited to present the awards for a second year on the virtual stage of www.kellyawardsgallery.org, showing that the print and digital platforms are perfect partners in this new media environment.�

The Grand Prize winning campaign, �The PEDIGREE� Adoption Drive,� shone a spotlight on the plight of shelter dogs and sought to raise money for animal shelters and breed rescues across the U.S. This campaign helped the client achieve double-digit sales growth and raise $2.7 million for shelter dogs.

“Winning the Grand Kelly is an incredible honor. The list of campaigns that have won in the past are a who’s who of smart, famous, important and inspiring brands. And to join that list on behalf of
Pedigree�, with a campaign that’s making the world a better place for shelter dogs, is really gratifying. We’re also proud to say that we’ll be donating the $100,000 prize to the PEDIGREE Adoption Drive Foundation,” said Margaret Keene and Chris Adams, Creative Directors, TBWA\Chiat\Day Los Angeles.

GameStop Corporation, the world’s largest video game retailer, CBS Outernet, a leading provider of customized digital video networks to retail locations, and Reflect Systems, a digital media software and services company, today announced a deal to bring a new in-store digital video network to over 4,000 GameStop locations.

The newly upgraded network, called GameStop TV, offers digital delivery of content and advertising to high definition screens. GameStop TV will feature product promotions, game previews, developer interviews and other customized content, as well as advertising targeted to GameStop’s 73 million monthly young game enthusiast shoppers.

The network has begun a rapid rollout and will be completed during 2009. CBS Outernet will manage advertising sales for the network. In addition, CBS Outernet is providing custom programming to the network each month, including content from CBS Television, CBS College Sports, Last.fm and other CBS Corporation properties. Network technology and operations will be managed by CBS Outernet partner, Reflect Systems.

With the addition of GameStop, CBS Outernet’s digital media networks now span over 5,500 key retail locations reaching over 150 million monthly shoppers. 

“This deal gives our national and local advertisers access to the very attractive and hard to reach 18 to 34 male demographic,” said Virginia Cargill, President, CBS Outernet. “GameStop has been very successful using in-store advertising to boost its sales, and we look forward to providing an even more impactful network that keeps their customers informed and entertained.”

“GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out,” said Mike Hogan, Senior Vice President of Marketing, GameStop Corporation. “The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers.”

“We are very pleased to provide a digital media network solution to GameStop and CBS Outernet,” said Steve Nesbit, President and CEO, Reflect Systems. “The targeted, flexible nature of this platform is an ideal way to reach on-the-go consumers using a dynamic and measurable solution. Working with CBS Outernet, we are committed to making GameStop TV a leading digital media network.”

About GameStop

Headquartered in Grapevine, Texas, GameStop Corporation is the world’s largest video game and entertainment software retailer. The company operates 5,453 retail stores in 16 countries worldwide. The company also operates two e-commerce sites, GameStop.com and EBgames.com, and publishes Game Informer(R) magazine, a leading multi-platform video game publication. GameStop Corp. sells new and used video game software, hardware and accessories for video game systems from Sony, Nintendo, and Microsoft. In addition, the company sells PC entertainment software, related accessories and other merchandise. General information on GameStop Corp. can be obtained at the company’s corporate website: http://www.gamestopcorp.com.

About CBS Outernet

CBS Outernet, a division of CBS Corporation (NYSE: CBS.A and CBS), is a leading provider of customized digital video networks in highly targeted consumer environments. Its grocery network, encompassing network services, programming and advertising sales, is currently installed in over 1,500 stores nationwide, reaching approximately 80 million shoppers each month. With the addition of GameStop, CBS Outernet’s digital video networks now span over 5,500 key retail locations reaching over 150 million monthly shoppers. Additionally, the company reaches hundreds of millions of monthly viewers through programming and/or sales relationships with American Airlines, the Automotive Broadcasting Network (car dealership/service center waiting rooms), AutoNet (automotive and tire service center waiting rooms), Atlanta’s MARTA commuter trains, Gas Station TV (gas station pump tops and convenience stores), The Healium Network (doctor and dentist offices), Indoor Direct (quick service restaurants), the Mall of America, Simon Malls, PRN, Royal Caribbean Cruises, and The Salon Channel among others.

About Reflect Systems

Reflect Systems provides digital signage software and services for large retailers and other enterprises wishing to reach customers with high impact visual imagery at the point of sale or in public gathering areas.  From the strategic planning and deployment of digital media networks to video programming strategies and tactics, Reflect’s combination of service and software provides a complete approach to maximizing return on investment for customers. Reflect Systems, based in Dallas TX, is privately held