Havas: organic growth of +5.8% for the first 9 months of 2008
Sunday, November 23rd, 2008 filled in Media Agencies / Advertising | No Comments »
1. General comments
The level of revenue over the period remained strong, with organic growth of +5.8%. Revenue for the first 9 months of 2008 was €1,118 million, an increase of +1.8% over the same period in 2007, at current exchange rates.
A stronger euro had a negative exchange rate impact of €65 million on the Group over the first 9 months of the year by comparison with the same period in 2007. At constant exchange rates, revenue was up by +8.2%. Organic growth in Q3 is explained by the following factors:
- A particularly high basis for comparison (Q3 2007 organic growth: +9.3%)
- The loss of the Dell account in Asia which reduced the Group’s Q3 growth by 0.6 points
- A drop in investment in North America specifically in the tourism, finance and health
sectors.
The Group is maintaining its target 2008 operating margin of between 11% and 12%.
 2. Detailed comments by region
â–ş 9 MONTHS 2008
With organic growth of 5.8% over the first 9 months of the year, our performance continues to be one of the best on the market. All regions are enjoying growth. Europe has performed particularly well with high growth continuing in all the main European countries, as has Latin America with double-digit growth.
â–ş 3rd QUARTER 2008
EUROPE
Despite the worsening economic climate in Europe as a whole, our main agencies continue to perform satisfactorily on the main national markets, France and Spain in particular.
NORTH AMERICA
Q3 growth in the United States was penalized by an exceptionally high basis for comparison in 2007 and by a significant reduction in advertising spend in certain sectors such as banking and tourism. These alone account for a 4 point fall in our organic growth in the zone.
REST OF WORLD
As already mentioned, Asia Pacific was adversely affected by the loss of the Dell account. Growth remained very strong in Latin America, driven by Mexico and Brazil, which both reported an excellent third quarter.
3. Net New Business
Net new business remained highly dynamic in Q3. Over the first 9 months of the year, our net new business totaled €1,446 million, comparable to the same period in 2007 and one of the best relative performances in the sector.
4. Creativity in Q3
Grand Prix de l’Affichage: BETC Euro RSCG took the Grand Prix for its Aigle campaign and won another award for its work for Canal+. Leg won three awards for its Eurostar campaigns and H also won a prize for Bocage.
Loerie Awards: Euro RSCG South Africa was awarded a Silver and a Bronze in the print advertising category for its client Reckitt Benckiser. Euro RSCG Digital Buenos Aires was named most innovative agency in Argentina by
Infobrand Magazine. MPG International won the Media & Marketing Europe award for best campaign in the
Financial Services and Consulting sectors for Barclays Global Investors.
Several agencies were awarded at the Web Awards: Euro RSCG 4D London for Peugeot and
the Central Office of Information; Euro RSCG 4D Amsterdam with one award for Carte Noire
and four for Volvo; Euro RSCG 4D Portland for Barclays Global Investors; Palm Canada for
Travel Alberta Canada; Arnold Boston for ESPN, Ocean Spray, Tony Hawk Proving Ground
and American Legacy/Truth; Euro RSCG San Francisco for Genentech Pulmozyme; BETC
Euro RSCD for Disneyland Paris.
Shark Awards: BETC Euro RSCG took Silver for NBC Universal/SciFi and Silver and Bronze
for 13e Rue.
Premio Amauta: Media Contacts Argentina carried off four awards, including two Silvers for
Coca-Cola and Repsol YPF plus two Bronze awards.
About Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and Barcelona respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide Partners. A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people.
1. General comments
The level of revenue over the period remained strong, with organic growth of +5.8%. Revenue for the first 9 months of 2008 was €1,118 million, an increase of +1.8% over the same period in 2007, at current exchange rates.
A stronger euro had a negative exchange rate impact of €65 million on the Group over the first 9 months of the year by comparison with the same period in 2007. At constant exchange rates, revenue was up by +8.2%. Organic growth in Q3 is explained by the following factors:
- A particularly high basis for comparison (Q3 2007 organic growth: +9.3%)
- The loss of the Dell account in Asia which reduced the Group’s Q3 growth by 0.6 points
- A drop in investment in North America specifically in the tourism, finance and health
sectors.
The Group is maintaining its target 2008 operating margin of between 11% and 12%.
 2. Detailed comments by region
â–ş 9 MONTHS 2008
With organic growth of 5.8% over the first 9 months of the year, our performance continues to be one of the best on the market. All regions are enjoying growth. Europe has performed particularly well with high growth continuing in all the main European countries, as has Latin America with double-digit growth.
â–ş 3rd QUARTER 2008
EUROPE
Despite the worsening economic climate in Europe as a whole, our main agencies continue to perform satisfactorily on the main national markets, France and Spain in particular.
NORTH AMERICA
Q3 growth in the United States was penalized by an exceptionally high basis for comparison in 2007 and by a significant reduction in advertising spend in certain sectors such as banking and tourism. These alone account for a 4 point fall in our organic growth in the zone.
REST OF WORLD
As already mentioned, Asia Pacific was adversely affected by the loss of the Dell account. Growth remained very strong in Latin America, driven by Mexico and Brazil, which both reported an excellent third quarter.
3. Net New Business
Net new business remained highly dynamic in Q3. Over the first 9 months of the year, our net new business totaled €1,446 million, comparable to the same period in 2007 and one of the best relative performances in the sector.
4. Creativity in Q3
Grand Prix de l’Affichage: BETC Euro RSCG took the Grand Prix for its Aigle campaign and won another award for its work for Canal+. Leg won three awards for its Eurostar campaigns and H also won a prize for Bocage.
Loerie Awards: Euro RSCG South Africa was awarded a Silver and a Bronze in the print advertising category for its client Reckitt Benckiser. Euro RSCG Digital Buenos Aires was named most innovative agency in Argentina by
Infobrand Magazine. MPG International won the Media & Marketing Europe award for best campaign in the
Financial Services and Consulting sectors for Barclays Global Investors.
Several agencies were awarded at the Web Awards: Euro RSCG 4D London for Peugeot and
the Central Office of Information; Euro RSCG 4D Amsterdam with one award for Carte Noire
and four for Volvo; Euro RSCG 4D Portland for Barclays Global Investors; Palm Canada for
Travel Alberta Canada; Arnold Boston for ESPN, Ocean Spray, Tony Hawk Proving Ground
and American Legacy/Truth; Euro RSCG San Francisco for Genentech Pulmozyme; BETC
Euro RSCD for Disneyland Paris.
Shark Awards: BETC Euro RSCG took Silver for NBC Universal/SciFi and Silver and Bronze
for 13e Rue.
Premio Amauta: Media Contacts Argentina carried off four awards, including two Silvers for
Coca-Cola and Repsol YPF plus two Bronze awards.
About Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and Barcelona respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide Partners. A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people.
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