Media Agencies / Advertising

Havas: organic growth of +5.8% for the first 9 months of 2008

Sunday, November 23rd, 2008 filled in Media Agencies / Advertising | No Comments »

1. General comments
The level of revenue over the period remained strong, with organic growth of +5.8%. Revenue for the first 9 months of 2008 was €1,118 million, an increase of +1.8% over the same period in 2007, at current exchange rates.

A stronger euro had a negative exchange rate impact of €65 million on the Group over the first 9 months of the year by comparison with the same period in 2007. At constant exchange rates, revenue was up by +8.2%. Organic growth in Q3 is explained by the following factors:
- A particularly high basis for comparison (Q3 2007 organic growth: +9.3%)
- The loss of the Dell account in Asia which reduced the Group’s Q3 growth by 0.6 points
- A drop in investment in North America specifically in the tourism, finance and health
sectors.
The Group is maintaining its target 2008 operating margin of between 11% and 12%.

 2. Detailed comments by region

â–ş 9 MONTHS 2008
With organic growth of 5.8% over the first 9 months of the year, our performance continues to be one of the best on the market. All regions are enjoying growth. Europe has performed particularly well with high growth continuing in all the main European countries, as has Latin America with double-digit growth.
â–ş 3rd QUARTER 2008
EUROPE
Despite the worsening economic climate in Europe as a whole, our main agencies continue to perform satisfactorily on the main national markets, France and Spain in particular.
NORTH AMERICA
Q3 growth in the United States was penalized by an exceptionally high basis for comparison in 2007 and by a significant reduction in advertising spend in certain sectors such as banking and tourism. These alone account for a 4 point fall in our organic growth in the zone.
REST OF WORLD
As already mentioned, Asia Pacific was adversely affected by the loss of the Dell account. Growth remained very strong in Latin America, driven by Mexico and Brazil, which both reported an excellent third quarter.

3. Net New Business

Net new business remained highly dynamic in Q3. Over the first 9 months of the year, our net new business totaled €1,446 million, comparable to the same period in 2007 and one of the best relative performances in the sector.

4. Creativity in Q3
Grand Prix de l’Affichage: BETC Euro RSCG took the Grand Prix for its Aigle campaign and won another award for its work for Canal+. Leg won three awards for its Eurostar campaigns and H also won a prize for Bocage.
Loerie Awards: Euro RSCG South Africa was awarded a Silver and a Bronze in the print advertising category for its client Reckitt Benckiser. Euro RSCG Digital Buenos Aires was named most innovative agency in Argentina by
Infobrand Magazine. MPG International won the Media & Marketing Europe award for best campaign in the
Financial Services and Consulting sectors for Barclays Global Investors.
Several agencies were awarded at the Web Awards: Euro RSCG 4D London for Peugeot and
the Central Office of Information; Euro RSCG 4D Amsterdam with one award for Carte Noire
and four for Volvo; Euro RSCG 4D Portland for Barclays Global Investors; Palm Canada for
Travel Alberta Canada; Arnold Boston for ESPN, Ocean Spray, Tony Hawk Proving Ground
and American Legacy/Truth; Euro RSCG San Francisco for Genentech Pulmozyme; BETC
Euro RSCD for Disneyland Paris.
Shark Awards: BETC Euro RSCG took Silver for NBC Universal/SciFi and Silver and Bronze
for 13e Rue.
Premio Amauta: Media Contacts Argentina carried off four awards, including two Silvers for
Coca-Cola and Repsol YPF plus two Bronze awards.

About Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and Barcelona respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide Partners. A multicultural and decentralized Group, Havas is present in more than 75 countries through its networks of agencies and contractual affiliations. The Group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people.

Havas: Net income +40%

Sunday, September 28th, 2008 filled in Media Agencies / Advertising | No Comments »

The Board of Directors, meeting on August 28, approved the accounts for the first half of 2008.

- Group revenue of €755 million for H1 2008 was up by +3.6% over H1 2007, due in large part to strong business growth in key markets reflecting new account wins and increased market share. The strong euro has penalized the Group, with a negative exchange rate impact over the first six months of the year of €46 million against the weaker US dollar and sterling, as
compared to H1 2007.

→ The Group’s organic growth over the first half of 2008 progressed as follows:
Q1 2008 + 7.4%
Q2 2008 + 8.4%
H1 2008 + 8.0%

→ Income from operations totaled €82 million, an increase of +9.3% over H1 2007. Margin on income from operations gained 60 basis points to rise from 10.3% to 10.9%, thanks to successful cost control.

→ Operating income rose to €91 million, a significant increase of +21.3% over H1 2007. The increase in operating income includes a capital gain of €8.4 million on the disposal of McKinney. Operating margin for H1 2008 thus rose to 12% compared to 10.3% for H1 2007.

→ Consolidated net income rose to €52 million in the first half of 2008, a sharp increase of +33 % over H1 2007.

→ Net income, Group share, was €49 million in H1 2008, up by an impressive +40% on H1 2007.

→ Earnings per share for H1 2008 were €11 cents compared to €8 cents in H1 2007, an increase of +38%.

→ The Group continued to strengthen its financial position in H1 2008 as compared to the same period in 2007. Net debt at June 30, 2008 was down to €340 million, compared to €430 million at June 30, 2007. Average net debt1 also fell by 18% compared to H1 2007.

The first half of 2008 further confirmed the pertinence of the Group’s growth strategy based on the creative talent and knowhow of its teams and closer commercial integration of its networks. All the Group’s main businesses have enjoyed strong growth: putting digital at the core of all our agencies and businesses means we can provide our clients with global communication advertising solutions and a choice of media.

The Group is significantly outperforming the market in terms of growth in all its key regions, most notably in North America (+6.4%) and Europe (+8.1%). For the Rest of the World, organic growth was up by +11.4%.

Net New Business of €1,133 billion for H1 2008 is also extremely encouraging and enables us to look to the future with confidence on behalf of both our shareholders and Group employees.

Publicis Groupe and Yahoo! Unveil Broad Technology Initiatives to Drive Greater Advertiser Effectiveness and Consumer Engagement Online and On-the-Go

Saturday, July 5th, 2008 filled in Media Agencies / Advertising, Internet / High Tech | No Comments »

Publicis Groupe’s VivaKi Nerve Center and Yahoo! Inc. unveiled innovative technology initiatives designed to help Publicis Groupe’s clients seize the important global opportunities in mobile advertising. The initiatives also aim to drive greater efficiency in the way advertising is bought and sold online. As more leading brands go mobile, Yahoo! and Publicis Groupe’s VivaKi plan to leverage Yahoo!’s mobile platform to help brands broaden their reach and more deeply engage mobile consumers with breakthrough advertising solutions. The two companies will also work to integrate Publicis’ current media buying systems with Yahoo!’s Right Media Exchange, and with AMP! from Yahoo! when it is introduced.”Our goal in working together with advertisers and agencies is to help them build brands, reach consumers and increase sales in new ways,” said Sue Decker, President, Yahoo! Inc. “Through this relationship, Yahoo! and Publicis will empower the next generation of innovative advertising solutions.”

“This partnership with Yahoo! takes the biggest challenge facing marketers today-the need for hyper-personalization on a massive scale-and turns it into a scalable, direct opportunity for Publicis Groupe clients,” said David Kenny, Managing Partner of Publicis Groupe VivaKi. “By creating an evolved business structure built specifically to capitalize on this medium, we’ll advance the larger industry and in the process set new standards for online advertising innovation.”

Mobile First Advertising

The two companies’ mobile initiative is the initial showcase for a relationship focusing on technology integration and openness to help brands tailor their messaging and make it possible for them to reach their target customers on both the PC and the mobile telephone.

Phonevalley, Publicis Groupe’s mobile marketing agency, will be the first global agency to integrate Blueprint, Yahoo!’s leading-edge mobile developer platform language, as a tool to help its clients scale brand messages globally, speed their time to market and remove traditional barriers of scarce development resources and high costs.

In addition, Yahoo! and Publicis Groupe will work to enable brands to tailor their message in a more relevant way to the unique consumer, given the hyper-personalized nature of the mobile device. Specifically, Yahoo! will leverage its Smart Ads technology for the mobile platform to enable numerous permutations of a given brand’s message, and Publicis Groupe will tap into this system to develop correlating, personal microsites relevant to these “smart mobile ads”.

“We are focused on helping our clients reach their audiences where they are - and that is increasingly on mobile devices,” continued Alexandre Mars, Phonevalley CEO and Head of Mobile Publicis Groupe. “By integrating Yahoo! Blueprint, we are able to easily create advertising for the rapidly growing and increasingly lucrative mobile medium.”

From the Exchange to AMP! from Yahoo!

The technology initiative extends beyond mobile to include the adoption and continued innovation of other next-generation platforms. Publicis Groupe will work to integrate their current media buying systems with Yahoo!’s Right Media Exchange, a technology platform that fosters the largest open community of buyers and sellers including advertisers, agencies, publishers and networks. This integration will enable Publicis clients to apply their deep insights to their Exchange buys in order to help their clients more effectively and efficiently reach specific demographics and purchasers -such as moms or travelers- online in a single campaign buy.

Publicis Groupe also plans to leverage the capabilities of AMP! from Yahoo!, the company’s advertising management platform. AMP! from Yahoo! is designed to simplify the process of buying and selling ads online. Yahoo! will work closely with Publicis Groupe to ensure that the platform accommodates the complex set of requirements a leading global agency partner like Publicis Groupe has to deliver on behalf of their clients.

These broader platform initiatives will serve as the foundation for the advertising industry’s first “on-demand audience network”, announced earlier today by Publicis Groupe’s VivaKi Nerve Center, a global digital knowledge and resource center that spans Digitas, Starcom MediaVest Group, Zenith Optimedia and Denuo.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California.

About Publicis Groupe

Publicis Groupe is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media counsel and buying group, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals. The Groupe offers local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty; to media consultancy and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas; Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

About Phonevalley

Recognized as an industry pioneer, Phonevalley provides a full service offer in mobile marketing which spans from mobile media planning and buying, to mobile interactive services (mobile Internet sites, mobile applications, branded content & promotions) and strategic consultancy. Its clients also expand their reach and ROI thanks to Phonevalley’s proprietary technological platforms.

MCKINNEY BUYS BACK AGENCY FROM HAVAS

Thursday, June 26th, 2008 filled in Media Agencies / Advertising, Media Agencies / Advertising | No Comments »

Havas and McKinney announced today that McKinney’s management has acquired 100% interest in the agency from Havas.

“We’ve enjoyed a very cordial and autonomous working relationship with Havas and are proud of the contributions we have delivered to them,” said Brad W. Brinegar, McKinney chairman and CEO. “But we have long wished to be able to compete as an independent agency, and we were thrilled when this opportunity presented itself.”

“The strength of the McKinney brand and its strong performance has made it a valued part of Havas,” said Fernando Rodés Vilà, Havas CEO. “We are increasing our focus on our core global brands, Euro RSCG, Havas Media and Arnold, so this is a good time to act on the interest Brad and his team have long expressed to own the agency. This sale is beneficial for both parties. We wish Brad and his entire team continued success.”

“My hope is that with the move, McKinney’s clients will feel an even greater sense of entrepreneurial commitment to their success,” added Brinegar. Brinegar will remain chairman and CEO of the agency he joined in 2002. Joining him as partners and in constituting the board of McKinney are Jeff Jones, president; Andrew Delbridge, chief strategy officer; Joni Madison, chief operating officer; Jonathan Cude, chief creative officer; Tim Jones, chief financial officer; Jeremy Holden, director of account planning; Doug Holroyd, director of connection planning; John Newall, group account director and director of strategic
alliances; Janet Northen, director of agency communications; Jim Russell, director of digital strategy and Ellen Steinberg, group creative director.

About McKinney
McKinney is an advertising agency pioneering the art and science of building strong emotional and transactional connections through rich, engaging conversations between brands and their best prospects. Founded in 1969, the Durham, NC-based agency has created some of the most innovative integrated marketing communications programs, including Audi of America’s Art of the H3ist, Travelocity’s Roaming Gnome, the Polaris CEO Duel and the launch of the
Sony Bravia LCD TV.

Winner of Creativity Magazine’s Campaign of the year in 2006 and one of the top EFFIE-winning agencies for the past five years,
McKinney’s work is also recognized by the Cannes Advertising Film Festival, the New York Andy Awards, the One Show and the
Interactive Advertising Bureau’s MIXX Awards. McKinney ranks third among U.S. media and creative agencies for media innovation awards for 2006-2007. The agency is the only two-time winner of the Yahoo! Creative Summit; in 2006, CyberWon ranked McKinney 7th in the US and 34th in the world for interactive awards; and the agency is one of only two, two-time gold winners of the AAAA’s Jay Chiat Planning Awards. McKinney’s clients include Brown-Forman Corporation brands including Bonterra, Chambord, Sonoma Cutrer, Southern Comfort and Tuaca; Coldwell Banker, Major League Gaming, The NASDAQ Stock Market, Partnership for a Drug-Free America, ProShares, Qwest Communications, Travelocity, Virgin Mobile USA and Virgin Atlantic Airways. McKinney was advised by AdMedia Partners, an independent merger and acquisition advisory firm based in New York City that provides M&A services to digital and traditional media, marketing and information businesses.

About Havas
Havas (Euronext Paris: HAV.PA) is a global advertising and communications services group. Headquartered in Paris, Havas
operates through its two worldwide networks, Euro RSCG Worldwide and Havas Media, which are headquartered in New York and
Barcelona respectively, and through a number of independent agencies renowned for their creativity, such as Arnold Worldwide
Partners. A multicultural and decentralized Group, Havas is present in more than 75 countries through its network of agencies and
contractual affiliations. The group offers a broad range of communications services, including traditional advertising, direct marketing, media planning and buying, corporate communications, sales promotion, design, human resources, sports marketing, multimedia interactive communications and public relations. Havas employs approximately 14,400 people.

Yahoo! and Havas Digital Announce Multi Year, Global Advertising Partnership

Monday, June 9th, 2008 filled in Media Agencies / Advertising, Media Agencies / Advertising, Internet / High Tech | No Comments »

On June 4, Yahoo! Inc. and Havas Digital, one of the world’s leading interactive agencies, announce a global partnership that encompasses all of the operating units within Havas Digital.Under the terms of the agreement, Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo!’s technology. To better serve their customers and extend its advertising platform, Havas Digital plans to be an early adopter of AMP! from Yahoo! which significantly simplifies the process of buying and selling ads online. AMP! from Yahoo! is due to roll out beginning with members of the Newspaper Consortium in Q3 2008. This important relationship will also include a partnership between Yahoo! and Havas Digital’s Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

Yahoo! will provide the Right Media Exchange platform to enable Havas Digital to create a digital media trading practice to effectively drive results for both large and small advertisers and web publishers. In collaboration with Yahoo!, Havas Digital will help to grow the Exchange by bringing new advertisers and publishers to the ecosystem across many markets. In addition, the parties will develop global training resources to facilitate Exchange participation.

“By deepening our strategic media relationship with Yahoo!, Havas Digital will develop an innovative trading platform that can apply the insights in Artemis to the benefit of our clients. The combined capabilities will allow Havas Digital clients to execute highly segmented media buys on a mass scale,” said Don Epperson, chief executive officer of Havas Digital. “Yahoo!’s Right Media Exchange is clearly driving the exchange revolution and we are delighted to be a global agency partner.”

“Yahoo! is proud to partner with Havas Digital in driving online marketing leadership,” said Hilary Schneider, EVP of Global Partner Solutions for Yahoo!. “The innovation happening at Havas Digital, combined with our technology solutions, will help them to achieve a new level of insights and performance for their clients. Havas Digital is a forward looking agency that we’re pleased to be working with at multiple levels.”

About Havas Digital

Havas Digital is the umbrella holding company that manages all Havas Media’s interactive companies: Media Contacts and Lattitud, global interactive media networks; iGlue, new independent interactive media network; Mobext, mobile advertising network; Archibald Ingall Stretton, creative interactive network quickly expanding around the globe; Uncommon, direct marketing specialist in Spain; One-to-One, specialized CRM solution in Portugal; and N2, offering digital strategy services in France. Havas Digital is the second largest interactive media company according to RECMA (RECMA Interactive Report - Oct. 2007). Please check www.havasdigital.com for more information.

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo! is focused on powering its communities of users, advertisers, publishers, and developers by creating indispensable experiences built on trust. Yahoo! is headquartered in Sunnyvale, California. For more information, visit pressroom.yahoo.com.

This press release contains forward-looking statements that involve risks and uncertainties concerning Yahoo!’s collaboration with Havas Digital (including without limitation the statements contained in the quotations from management in this press release), as well as Yahoo!’s strategic and operational plans. Actual events or results may differ materially from those described in this press release due to a number of risks and uncertainties. The potential risks and uncertainties include, among others, the possibility that the expected or planned implementations of the collaboration described might be delayed, might not ultimately be implemented, or if implemented might not be successful; and that the anticipated benefits to Yahoo!, Havas Digital, the Right Media Exchange, marketers and consumers might not be realized. More information about potential factors that could affect Yahoo!’s business and financial results is included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2007 and Quarterly Report on Form 10-Q for the quarter ended March 31, 2008, which are on file with the SEC and available at the SEC’s website at www.sec.gov.

Havas : Organic growth: + 7.4% for Q1 2008

Wednesday, April 30th, 2008 filled in Media Agencies / Advertising | No Comments »

“Havas reported organic growth for first quarter 2008 in line with expectations. This confirms the

positive trend observed throughout 2007, underscores the validity of our business model based on

integration with digital at the core and reflects our stronger position in key markets.” - Fernando

Rodés Vilà, Chief Executive Officer of the Havas Group

1. General comments

Havas reported organic growth of +7.4% at constant exchange rates and consolidation scope.

Q1 2008 revenue was €345 million, an increase of +2.5% over 2007, despite the appreciation of the

Euro against the US dollar and GB pound, which had a negative impact on the Group of €20 million

over the first three months of the year.

Net new business for the first quarter was € 510 million, 33% higher than the quarterly average in

2007.

Finally, all the Group’s key performance indicators are in line with expectations.

One of the highlights of the first quarter has been the expansion of the Group’s presence in the UK

and in the US thanks to:

- the acquisition of BLM, the leading independent media agency, which has combined with Arena

Media Communications (part of Havas Media) in a deal which doubles Havas’ media presence in

the UK. In addition, BLM Quantum in combination with Media Contacts becomes the second

largest digital media group in this key market.

1 Net account wins, expressed in estimated annual billings. Full definition given on page 6 of this press

Release.

2

- the acquisition of CAKE, the leading independent branded entertainment agency in the UK,

which will join Havas Entertainment (part of Havas Media); its results will be consolidated with

effect from April 1, 2008.

- the acquisition of KADIUM, a strong digital agency in California, that we have merged with our

advertising agency Euro RSCG San Francisco in keeping with our strategy of integrating digital

vs leaving in a silo

EUROPE

Growth was sustained across Europe as a whole, with Spain, Portugal, Italy and Germany

achieving double-digit growth; all the other major countries reported continued growth.

NORTH AMERICA

North America saw a significant increase in growth across all our businesses.

REST OF WORLD

Asia Pacific maintained its trend of double-digit growth. In Latin America, growth in advertising and

media expertise remained satisfactory in most countries with the exception of Puerto Rico and

Colombia.

Bouygues Telecom and Cellfish Media partner up to create a new advertising format

Wednesday, March 19th, 2008 filled in Media Agencies / Advertising, Internet / High Tech | No Comments »

Bouygues Telecom and Cellfish Media are launching a pilot site where users can download mobile games free of charge(1)– financed through advertising. By broadening target user groups and opening up content to all types of audience, the two operators are introducing a new medium for content consumption and developing a solution that will meet the next challenges to face the mobile industry: promoting and facilitating mobile access to the Internet by marketing attractive, cost-free content ranges that appeal to a wider audience.

Xtragames currently has a catalogue of over 700 games, including Tomb Raider, Top Gun: Air Combat, Action Rugby 2007, Street Soccer World Tour, Killer Sudoku, Arcade Park, World Poker Tour 7 Card Stud and many more. These games are aimed at casual gamers, especially users still hesitant to buy games for mobile devices. To access the service, operated on an opt-in basis, users simply send in their mobile number. Two interactive and unobtrusive screen ads will appear before the game starts.

For Olivier Laury, Director of Content at Bouygues Telecom, “This initiative is wholly in line with Bouygues Telecom’s mobile Internet strategy: to allow our customers to enjoy the rich content accessed at home while on the move and at no cost.”

“The goal of Bouygues Telecom’s portal is to attract new users by offering a wide range of services free of charge,” explains Nicolas d’Hueppe, Managing Director of Cellfish Media France. “As the leading distributor of mobile content, we are looking forward to heading up this operation and demonstrating that advertising can leverage real growth for the mobile industry.”

About Bouygues Telecom
Created in 1994, Bouygues Telecom has 9 million customers, including 6.6 million under contract, and 7,700 employees. Its goal is to “become the preferred personal-communication service brand” by further improving its customer service.
After pioneering the talk-plan concept and free voicemail in France in 1996, followed by unlimited call plans via the Millennium offering, in 2006 Bouygues Telecom launched Neo, the first call plan to offer unlimited calls to all operators every day after 8 p.m.
Bouygues Telecom will launch its first fixed lines in 2008 to meet households’ requirements for multimedia equipment and services.
To guarantee high-quality customer service for consumers and businesses alike, Bouygues Telecom markets a wide range of broadband services. Its national EDGE broadband network covers more than 93% of the French population.
The operator’s 3G+ network carries even higher speeds to tailor solutions to customers’ future needs.
Bouygues Telecom’s six customer-relations centres in France employ 2,000 advisors for optimal customer service.

About Cellfish Media
Cellfish Media is a leading publisher and distributor of mobile content. The company offers a full package of consumer entertainment services (personalization, music, news, games, lifestyle, videos, mobile communities), marketed under the KTO brand or in partnership with operators’ portals and large media companies. Cellfish Media also produces original mobile-specific content at its studios, including Blingtones and Meuh Meuh Star.
Bolstered by seven years at the forefront of the mobile marketing industry, Cellfish Media provides an integrated platform, equipped with payment, website hosting, publication, custom-made content creation, management and CRM solutions, to operators, media groups and advertisers. Cellfish Media has recognized expertise in direct marketing as well as SMS and Wap campaign management.
Cellfish Media has 320 employees in France, Germany and the United States, where the company has its head office. Its main shareholders are Lagardère, the Telecom Media Fund (financed by the Caisse de Dépôt et Placement du Québec and Trio Capital), Humagade Group Inc (a partner of Desjardins Venture Capital) and the Fonds de Solidarité FTQ.

Zenith Media In Agreement With Nielsen For Internet, Mobile Video And Out-of-Home Television Viewing Data

Saturday, March 15th, 2008 filled in Media Agencies / Advertising, Internet / High Tech, Television | No Comments »

The Nielsen Company and Zenith Media Services, Inc. thursday announced that Zenith will incorporate data from a broad suite of Nielsen measurement services into its advertising planning and ROI analyses, enabling it to offer unique insight into advertising performance across the “three screens” of television, Internet and mobile devices.The agreement, which includes the first subscription to The Nielsen Out-of-Home Report, a service of Nielsen & Integrated Media Measurement Inc (IMMI), gives Zenith Media a comprehensive package of measurement-related planning and analytical tools.

The services being adopted by Zenith Media are all part of Nielsen’s Anytime Anywhere Media Measurement (A2/M2) initiative, which was launched by Nielsen in response to the expansion of television programming to a variety of digital platforms. A2/M2 will allow Nielsen and its clients to “follow the video” to multiple media delivery systems, both inside and outside the home.

“We believe that it isn’t about linear television anymore,” said Peggy Green, Vice Chairman Zenith Media. “It is about following video content, content that can be viewed out of the home, on the net and on-mobile devices. We believe that Nielsen’s skill in media research will help us understand the depth and breadth of audiences across multiple platforms. This is just one step we are taking to master the new world of video content.”

“The rapid development of digital technology now allows people to watch television whenever they want, wherever they want and on whatever screen they want,” said Sara Erichson, Executive Vice President, Client Services Nielsen North America. “Now more than ever, our clients need new tools to understand how people are consuming media so they can improve the effectiveness of advertising campaigns. We are delighted to work with Zenith Media, which, by availing themselves of this most comprehensive suite of services, will be at the cutting edge of advertising planning and analysis.”

“Working in tandem with Nielsen, our technology and measurement system will let Zenith Media obtain data on consumer television viewing habits that was previously unavailable,” said Tom Zito, chairman and CEO of Integrated Media Measurement Inc. “Zenith’s use of the Nielsen/IMMI co-branded service will show how accurate out-of-home measurement data can help advertisers, broadcasters and content providers make better business decisions.”

Among the Nielsen services being adopted by Zenith Media are:

  1. Out of Home Measurement - Zenith Media is the first client to subscribe to The Nielsen Out-of-Home Report, a service of Nielsen & Integrated Media Measurement Inc (IMMI), which will launch April 2008. This national service will give Zenith Media access to an all-electronic cell-phone based service that provides metrics for television viewing that occurs outside of the home in bars, hotels, airports and other locations.  The service will provide program, time-period, and market break reports to help clients understand and analyze the out-of-home audience.
  2. Nielsen Online VideoCensus: Nielsen Online recently launched this service to measure and identify the amount of television and other video programming being viewed over the Internet. This syndicated online video measurement service combines patented panel and census research methodologies to provide an accurate count of viewing activity and engagement paired with in depth demographic reporting.
  3. Nielsen Mobile Audience Measurement: Nielsen Mobile is the world’s largest provider of syndicated consumer research and mobile audience measurement for telecom and mobile media companies in the convergence marketplace. Nielsen Mobile’s reports on Internet, video, gaming, audio, and advertising trends among mobile phone users are the world’s largest source of syndicated consumer research and mobile audience measurement.

About Zenith Media, Inc.

Zenith Media USA, known as “The ROI Agency”, is a leading media services agency in the US. Owned by Publicis Groupe SA, it is part of ZenithOptimedia Group which operates in 195 offices across 70 countries. Zenith Media USA is committed to delivering to clients the best possible return on advertising investment.

About Integrated Media Measurement Inc.

Integrated Media Measurement Inc. (IMMI) is the developer of an end-to-end media measurement system that links media exposure to consumer action. Using a mobile-phone-based digital monitoring system, IMMI tracks almost all media 24/7 and helps businesses evaluate the effectiveness of their advertising campaigns. IMMI is based in San Mateo, Calif. More information is available at www.immi.com.

About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (Nielsen Online), mobile media (Nielsen Mobile), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA.

Havas: Net income, Group share rises 81% by comparison with 2006

Monday, March 10th, 2008 filled in Media Agencies / Advertising | No Comments »

The Board of Directors, meeting on March 10 under the chairmanship of Vincent Bolloré, approved the annual accounts for the 2007 financial year.
- Group revenue of €1,532 million reported for 2007 showed record annual organic growth of +7.1% - the highest rate since 2000 - and an increase of +4.1% at current exchange rates over 2006. Stronger organic growth in all regions and across all Group businesses was driven by the positive contribution from major international clients and new account wins in 2006 and 2007.
- The Group’s organic growth in 2007 increased over each quarter: 3.2%, 5.4%, 9.3%, 9.8% (Total Year 2007: 7.1%)
- At 9.8%, organic growth in Q4 2007 was the highest quarterly growth rate recorded since 2000.
- Income from operations totaled €169 million, an increase of +21% compared to 2006, with margin on income from operations gaining +2.6 points from 9.5% in 2006 to 11.1%, thanks to rationalization and cost control.
- Operating income rose to €168 million, a marked increase of +39% over 2006. An operating margin of 11.0% in 2007 compared to 8.2% in 2006 represents an increase of +2.8 points.
- Net income, Group share, was €83 million in 2007, compared to €46 million in 2006, an increase of +81%.
- Earnings Per Share were € 19 cents in 2007 compared to € 11 cents in 2006, an increase of +73%.

The Group’s financial structure was considerably reinforced in 2007:
- Net debt stood at €226 million at December 31, a reduction of 41% by comparison with December 31, 2006. Average net debt¹ for the year was also down sharply (-25%) at €389 million.
- The debt maturity has been now extended from two and a half years in 2006 to over four years, for a level of net debt representing barely one year of EBITDA at December 31, 2007.
- The bond issue with redeemable equity warrants attached (French OBSAAR) of January 2008 has proved a remarkable success. Together with the issue of December 2006, it reflects the level of confidence in the Group’s future development among senior executives, who have invested almost €20 million from their personal funds.
- Cash flow generation made significant progress. Operating cash flow increased from €86 million in 2006 to €264 million in 2007.

Mediaedge:cia France launches Arthur Schlovsky

Friday, February 22nd, 2008 filled in Media Agencies / Advertising, Media Agencies / Advertising | No Comments »

Mediaedge:cia announces the birth of Arthur Schlovsky, opening the door to a new generation of agency. Its mission:  “the finest content for your brand”.

The Arthur Schlovsky media studio is the first to grasp all elements of the communication chain:  conception, creation, production and mediatisation of strategic content for brands.

It will be headed by three talents, well-known in the marketplace, all associated with Mediaedge:cia:

  • StĂ©phanie Jolivot, Mediaedge:cia Directrice GĂ©nĂ©rale Adjoint
  • Franck Botbol, founder of Milk, producer
  • HuguesCholez, founder ofLabviral

Eric Mourouvin, Mediaedge:cia Directeur-GĂ©nĂ©ral will preside over Arthur Schlovsky’s destiny, slated for development in the other principal European countries by 2010.

ArhturSchlovsky is located on the 1st floor of the Mediadedge:cia, at 32 rue Guersant in Paris’ 17th arrondissement,  along with all of France’s WPP media agencies, under the aegis of GroupM.